Force Motors association and technical collaboration with Daimler AG goes long back...Read more »
Force Motors india recently launched all-new Force One SUV that may be a true-value-for-money product.The corporate is once more in news that they're going to be launching a MPV by the tip of next year or in early 2014. Force Motors MPV are supported last generation model of Mercedes Viano and...
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Gauri Lokare, 04-07-2014
Akshit Juneja, 18-01-2014
Force Motors association and technical collaboration with Daimler AG goes long back. So much so, that the former’s most successful product, the Force Traveller is essentially, a re-badged version of an old Mercedes Benz light commercial vehicle called Transporter. Moreover, the engines used in most Force products are made under license from the German automaker. Now however, Force Motors wants to expand its utility vehicle portfolio in India, which is currently limited to Force One SUV and the Force Gurka SUV.
Slated for a commercial launch in 2014, is Force Motors’ first luxury nine-seater utility vehicle based on the Mercedes Benz Viano. Force Motors had signed a license agreement with Daimler AG for the MPV project back in July 2012 that will let the Indian automaker re-badge the Viano MPV and sell it under Force branding in the Indian market. Furthermore, Force Motors already has an on-going arrangement with MBtech Powertrain GmBH (MBtech) for sourcing technical assistance in the capacity of engine installation, vehicle build quality and electronics refinement.
Powering the upcoming Force MPV will be the same set of engines, which currently serve the Force One SUV, i.e. the Mercedes Benz-licensed 2.2-litre, common-rail, four-cylinder diesel engine that is able to produce 140PS of max power, which gets transmitted to rear wheels. The engine will be mated to a 5-Speed manual gearbox.
The said Force MPV will be manufactured at a new assembly line at its Pithampur facility in Madhya Pradesh, for which the company has infused an investment of over Rs 400 crore. Currently, the company rolls out a range of light commercial vehicles, utility vehicles, tractors and diesel engines from its Pithampur and Akurdy facilities, which boast of a combined capacity of over one lakh units per annum.
Force Motors is reportedly, targeting to sell over 2,500 units of its new MPV in 2014 itself and over 5,000 units in the financial year 2014-15.