Bajaj Auto ruling the hi-end Super Sports segment
Snapshot: Bajaj Auto attains leadership in hi-end Super Sports segment, helps super sports category to grow by 50%
Bajaj Auto marked a strong presence in the motorcycle market after they launched the Pulsar long way back. Since then Pulsars are always admired by Indian youth and with the launch of RS 200 Bajaj gave an ideal successor to carry on the Pulsar legacy. Back in 2012 Bajaj Auto introduced the European motorcycle major KTM to the Indian market and with the launch of Duke and RC series, Bajaj Auto leaped ahead in terms of growth from 10 percent two years back to a massive 59% at the moment. Bajaj has now over taken the Japanese manufacturers who were once the king of the segment.
Says Mr. Eric Vas, President (Motorcycle Business), “The all new Pulsar RS 200 has met with a phenomenal response and has been a runaway success with customers. Within three months of launch, the Pulsar RS 200 has clocked over 7000 bookings and has a two month waiting period. Together with the KTM’s manufactured by Bajaj, we today dominate this hi-end segment and are driving its growth. This rapid domination in hi-end Super Sports segment, well ahead of all international competition, along with the sustained leadership for more than 10 years in the sports segment is testimony to the fact that when it comes to performance bikes, Bajaj is number 1 by far.” Bajaj may soon introduce Pulsar CS 200, the Cruiser Sport Pulsars which will ignite a new segment in the Indian motorcycle market.
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