The automotive industry is one of the most dynamic and fastest moving industries in the world now. New launches and upgrades are coming at a speed of gun fire and it is tough to track all the details. Yet, we at Autoportal, manage hard to bring you all the latest news from the automotive world and give you an unbiased response of newly launched cars. One of our such efforts is in the form of Video Reviews, which our experts present to you.
To wrap-up the year, we bring you a list of top 5 video reviews based on the response of Autoportal readership.
Hyundai Elite i20 vs Maruti Suzuki Swift
One of the most ranked and famous videos from Autoportal's Studio is the hatchback comparison between the Hyundai Elite i20 and Maruti Suzuki Swift. This video review gathered a lot of attention and became our first video to cross 1 lakh viewership mark. The reason for the success can be credited to the launch of the Elite i20, to rival the most selling premium hatchback of India, Swift. People who were looking for an alternative to Swift, found a good deal in the form of the Hyundai Elite i20, and our website gave a comprehensive comparo of both the cars, which helped many customers choose between the two cars.
Mahindra Scorpio gathered a lot of views (more than 63000) within a few months of its review. Mahindra Scorpio is the true Indian SUV with a lot of masculinity attached to it. But Mahindra Scorpio was aging and needed a much necessary makeover. Mahindra went a step ahead and completely revamped the SUV, starting from the chassis to interiors and exteriors. So, we catered to the need of customers who were in the market looking for an SUV below Rs. 10 lakh and hence it became popular.
Tata Motors gathered a lot of attention after their announcement of the HorizoNext concept. The first vehicle to be launched under the new design philosophy was the Tata Zest sedan and hence our video review for the same gathered more than 37000 views. Tata has always been one of the most loved Indian brands, but lost its flare after most of the Tata vehicles were used as a taxi option only. Tata needed to re-align this diesel taxi image and hence adopted this concept of HorizoNext. And it has been pretty successful too. According to Tata, more than 60% of the Zest sold are petrol models and the cars are still in waiting period.
Maruti Suzuki Ciaz
Our Maruti Suzuki Ciaz video gained a lot of appreciation and crossed the viewership mark of 40,000 views within no time. Maruti Ciaz was one of the most ambitious projects from the largest automotive manufacturer in India as it marked the entry of the otherwise masses brand into premium segment. And Ciaz proved its worth in the very first month of its launch, as it surpassed the sales of the segment leader - Honda City. Maruti is now looking to take the success a step further by launching more than 3 vehicles in the premium segment next year.
Taking forward the Tata's HorizoNext design philosophy is the Bolt Hatchback. Shot in the picturesque location of Udaipur, Rajasthan, where the car was unveiled, our video review got a strong 7500 views within 2 weeks. Tata Bolt is the most posh offering from the Indian manufacturer in the hatchback category and houses some of the first-time gadgets in the car. Tata is also offering an all new Revotron petrol engine, which is doing duty in the Zest sedan also, in the Bolt hatch. Mayank Pareek, Head, Passenger Cars, Tata, has already cleared the intention of Tata to refrain Bolt from going to fleet services, which means a lot of emphasis is given to the petrol engine.