BMW Motorrad achieves Strong Sales in US market for 2014!!
Snapshot: BMW continues its growth story beyond Europe, now lists great year in US!!
BMW Motorrad has had a wonderful year in Europe as they had broken their 2013 sales achievement in November of 2014 only. This growth has made way for BMW Motorrad's one of the most successful years in Europe as it compete head to head with KTM to become Europe's biggest motorcycles manufacturer.
Now, great news for BMW Motorrad comes from the US of A as BMW Motorrad USA has finished the books on 2014, and the American subsidiary is able to report one of its best sales years in the past decade. Up 5.4% over 2013’s sales figures, BMW Motorrad USA saw strong sales from is S-Series of bikes (S1000RR and S1000R), which were up 80% with 254 units.
The R-Series was another strong performer, up 17% with 477 units sold. The 2014 BMW R1200RT was BMW Motorrad USA’s best-selling motorcycle as well, despite the tourer’s suspension issues, which kept the bikes sidelined for several months. Overall, BMW Motorrad USA sold 14,945 motorcycles in 2014, 1,232 of which were in December. Those numbers should make BMW the largest European motorcycle brand in the USA for 2014.
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