The automobile sector is showing an unprecedented slump this year. Various factors play a role in the slowdown. These factors include the uncertainty over the BSVI emission norms, the downturn in the economy, and so on. Vehicle manufacturers are trying every trick in the book to bring the automobile sector back on track.
One such measure is the offering of exciting discounts on the popular car models, thereby enticing people to buy. Manufacturers have come up with their terminologies while launching their festive campaigns.
Hyundai Motors has coined an innovative term, ‘Celebrathon', whereas Mercedes-Benz has come up with the idea of ‘Wish Box.’ Toyota Motors have launched two financing schemes namely, Toyota Smart and Toyota Edge.
These discounts are available for the entire festival season. One should concede that the automobile sales figures have picked up with September 2019 faring 13% better than August 2019.
Here are some of the exciting discount offers available from reputed carmakers like Honda, Hyundai, Mercedes-Benz, Maruti Suzuki, and Volkswagen.
Honda – Maximum benefits up to Rs 5 lakhs
Honda is offering benefits up to Rs 5 lakhs on its various models like the CR-V, WR-V, BR-V, Civic, Amaze, Jazz, and City. These discount offers are valid up to October 31, 2019.
Hyundai – The Cheer Continues
Hyundai Celebrathon will continue till the end of this festive season. The company is boosting its sales numbers by offering various benefits such as exchange bonus, direct cash discounts, and corporate discounts, and so on.
Mercedes Benz – Encouraging Figures
Mercedes-Benz has reported encouraging numbers in its festival sale. The festive season campaign has begun on a strong note with more than 200 vehicles delivered to its customers in Gujarat, Mumbai, and other top cities in a single day.
About 74 cars were delivered during the Navratri festival to its various customers.
Dussehra day saw the maximum delivery of 125 cars.
Maruti Suzuki – Attractive Discounts on Offer
Maruti Suzuki has the distinction of being India’s largest car manufacturer. The automobile slowdown has not spared the leader of the pack, as well. Maruti has come up with these exciting offers on its most popular brands.
Maruti Suzuki Baleno gets discounts up to Rs 1.50 lakhs. This offer is available on the performance-oriented Maruti Suzuki Baleno RS.
The Maruti Suzuki Baleno in its standard avatar is available at a discount of Rs 85,000.
Volkswagen – An Upward Trend in Terms of Sales
The Company plans to enhance its sales points from 132 to 150.
In this context, the Company is providing intensive training to its sales and after-sales service teams throughout its network in India.
As a result, Volkswagen has reported sales figures of 2550 in September 2019, a month-on-month growth of 4%.