Exclusive - Royal Enfield to bring Concept Apparel Stores soon
Snapshot: Royal Enfield is taking the Game further up one level and is launching a chain of Royal Enfield Concept Apparel Store
Running High on it’s incredible brand pull Royal Enfield has been growing around 70% year on year making it one of the fastest growing automobile companies in the world. With all it motorcycles enjoying long waiting periods, it shows that the age-old manufacturer has understood the market nerve spot on and is cashing on it big time.
Thus, it was just a matter of time that Royal Enfield went the Harley Davidson way and introduced Apparel and Accessory Division of their own. Royal Enfield came out with their first designs around 2 years ago and has been adding up to the collection on a regular basis. Today, one can buy Riding Jackets (both textile and Leather), Casual jacket (leather in varied designs, Riding and casual gloves, Riding boots (long and short), buffs, Helmets (open face and long face) and what not.
Royal Enfield also came out with a dedicated accessory line up for their latest launch, the Continental GT back in December 2013. And just recently, Royal Enfield came out with a range of open face helmets (manufactured by Steel Bird but designed by Royal Enfield) along the already available AGV line of Royal Enfield Branded Open and Full Face Helmets.
According to our sources, Royal Enfield is taking the Game further up one level and is launching a chain of Royal Enfield Concept Apparel Store in major cities of our country. These stores will solely retail the Entire Accessory and Apparel products of Royal Enfield. The first one is coming up at Chandigarh within this year itself, while, cities Kolkata, Bangalore are on the list too.
Look like the Indian Owned Legendary Company is going all guns out to fight its main rival Harley Davidson, not just in India (where it is far more bigger brand than the Harley) but globally too.
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