Harley Davidson starts exporting its famous Street 750 to Belgium
Snapshot: The model that is made only in India will be exported to Belgium in order to reap the success it has been enjoying in the Indian market
It seems to be the latest trend among the motorcycle manufacturers. To make a bike in India and then sell it to the rest of the world. It started with KTM who started manufacturing Duke 125, Duke 200 and the show stopper Duke 390 at its Chakan plant and started selling it abroad. The low cost of manufacturing simply means more returns to the parent company.
The latest to join these locally manufactured machines is the Street 750 that Harley Davidson makes at its plant at Bawal, Haryana. Blame it on the competition or the low cost of labour and other resources, it is priced at a mouth watering Rs 4.1 lakhs (Ex-showroom, Delhi). Here is the simple Math, the KTM Duke 390 that India enjoys at a little over Rs 2 lakhs is sold in Britain for 4,499 Ponds (Rs 4.5 lakhs approximately). So, the margin for KTM is huge overseas, so is for every other motorcycle maker who follows this trend.
According to a data released by SIAM a few days ago, the Street 750 accounted for 60% of Harley Davidson's sales in the month of April, 2014. So, if this trend also picks up on the foreign soil, it can change the game for HD. The full story can be read here.
As of now, Harley Davidson has only assembly operations in US, Brazil and India. Last year, the top management at Harley Davidson had expressed their urge to make more motorcycles in India and then export them to Europe and South East Asia. But as of now, only Street 750 and Street 500 are two such models that are made completely in India, rest all other models take the CKD route.
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