Hero files trademark for 8 models in US market
Snapshot: Hero filed trademarks for the Splendor, Pleasure, Karizma, Hunk, Eco Deluxe, Xtreme Sports, Splendor Pro Classic and the EBR HX250R.
In an aggressive move towards expansion in global markets, Hero MotoCorp have recently filed trademark for 8 models in two stages. In the stage 1, Hero filed trademarks for the Splendor, Pleasure, Karizma, Hunk, and Eco Deluxe and in the stage 2, they filed the trademark for the Xtreme Sports, Splendor Pro Classic and the EBR HX250R.
Hero MotoCorp is the India's largest two wheeler manufacturer, producing 6 lakh units in the September 2014. A former partner of Honda motorcycles of Japan, Hero MotoCorp was banned from exporting vehicles out of India as per a clause in the termination of terms between the two. But, now Hero can export the vehicles and they are eyeing 10% revenue from the export markets.
Latin America, Africa and West Asia were on the cards for the Hero, and now they have moved aggressively to capture the American markets too. Hero bought a 49% stake in the US based Eric Buell Racing company foreseeing the sales in US through their channel. They tried to enter through EBR's distribution channel initially, but didn't succeed at first.
Among other initiative of Hero MotoCorp to increase their global footprint, Hero recently announced the partnership with Tiger Woods Foundation to sponsor the Master Class gold series to be held later this year. They also became the prime sponsor of the AMA Superbike factory team.
Leaving aside, EBR HX250R and Xtreme Sports, all the models are currently available in India. While the Xtreme Sports is slated to launch later this year, EBR HX250R will be launched in the next year.
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