If you pay attention to everything that's happening in the automotive world, then you might have heard that Mercedes is reviving the Maybach name once again. This will be Maybach's third try with cars. Out of the two attempts only one was successful in the past. But why so much of hullabaloo? What exactly is Maybach? Why did it disappeared and why it is coming back this year. We bring you the history of Maybach and why it deserves another shot.
The name Maybach comes from the co-founder Wilhelm
Maybach, who resigned from his position as technical director from Daimler in 1909 to start his own company. Maybach Motorenbau GmbH (Maybach Engine Contruction Company) started manufacturing engines for train cars and Zeppelins. It didn't started the car business until 1921, and from then till 1940, Maybach was responsible for most luxurious German cars. It's that inheritance that made Maybach the brand that it is today.
When the second world war started, Maybach returned to engine building and stopped manufacturing cars. Maybach powered large Nazi tanks during that time. But after the war, it never came to automotive business, till Daimler claimed what was once theirs.
In 1960 Daimler-Benz came and bought Maybach, bringing it back to building cars. The main aim of the company was to build special-edition versions of Mercedes. Although none of the cars had Maybach nameplates on them. In the year 2002 Maybach returned, when the Maybach 57 and the Maybach 62 hit the market. Both cars were based on the then-current Mercedes Benz S Class. These Maybach meant for the rich classes. The cheapest Maybach cost a mere 344,000 Dollars.
Rolls-Royce and Bentley were main competition to Maybach. Rolls-Royce and Bentley were world-known brands, and therefore Maybach never got buyers. It's success was only limited to Germany and therefore the British brands outperformed Maybach. In 2004 it recorded sales of just 244 cars, whereas Rolls-Royce and Bentley sold about 7411 cars. Daimler missed on the chance to overtake Rolls-Royce and Bentley in the 1990s. In 2012 Maybach was discontinued because of poor sales and heavy impact of 2008 financial crisis and later the name disappeared.
This year again it's coming back into action. Daimler announced the revival of Maybach super-luxury brand with the S-Class sedan. It will be called the Mercedes-Maybach S600. The 523 bhp, 6.0-litre twin-turbo V12 will offer unparalleled comfort and sophistication inside. Mercedes has strengthened and lengthened the S-Class, giving rear passengers generous amount of legroom. The rear doors have been reshaped to provide greater privacy and the improved seals ensure that it is a quite car to be driven in. No doubt Mercedes-Maybach S600 is a pure luxury experience and will be competing against the models of Rolls-Royce and Bentley.
Maybach SW 42 1939 vs Mercedes-Maybach S600 2015
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