Horex Closes Shop, lays off Staff!

Horex Closes Shop, lays off Staff!

Snapshot: Almost a century old German motorcycle Manufacturer's rebirth falls apart, closes shop!!

Horex, a German motorcycle manufacturer was founded in 1920 by the Rex glassware company, which conflated Homburg and Rex to create the brand name. Horex resumed production in 1948 with a 350 cc single-cylinder model, the SB 35 Regina, after the World War II caused the production to sieze.. In 1951, Horex added a 500 cc OHC parallel-twin engine called the Imperator. In 1954 it added a 400 cc version of this twin to its range. In 1955, the company replaced the Regina with the Resident. Daimler-Benz took over the company in 1960 and motorcycle production was terminated.

On June 15, 2010, it was announced that the brand would be revived and that a Horex motorcycle with a narrow-angle, six-cylinder supercharged engine would be available for sale in Germany, Austria and Switzerland at the end of the year 2011, with international sales to follow. Besides the new VR6 supercharged engine, an aluminium bridge frame with a steel steering head forms the chassis. A single swing arm controls the rear wheel, while the engine power is transferred by a belt drive system.

After a long and rough couple of years, Horex, had declared Bankruptcy in September 2014. With no new investors in sight, Horex has had no choice but to close its doors, and layoff its staff, including management. The Horex project had a rough start, and was fraught with production delays and key design changes. 

Posting to the company’s Facebook page today , it would seem barring a miracle, this is the end of the Horex brand’s rebirth.

Dear fans of HOREX GmbH,
Last Friday at 10am a shockwave hit the HOREX crew: all employees including the complete management are fired as of November 11, 2014. The closure of the Augsburg vehicle and engine facility and the securing of all assets started commenced that same day. With the demise of the complete staff the HOREX firm in the fashion it was built up by its founders has ceased to exist. Bidders still in the running will have to foresee building new structures and processes. At this time all current trade and support processes end.

Before the overtaking we were convinced most of the HOREX staff would be kept on board, as we assumed the know-how and the HOREX blood running through their vains would’ve been a vital part of any continuation. Hereby 10 years of hard work to build up a second German motorcycle brand have reached a crossroad with an uncertain future. We thank you all for your enduring support on this path.

“Building motorcycles requires hardship, it’s an artform and craft for engineers who have remained young at heart,” said Helmut Werner Bönsch of BMS Motorrad in 1960. One will be hard pressed to find a more accurate description for the HOREX teams spirit. It would take no more than the slightest hunch of an opportunity for us to rise up again to make HOREX a success nonetheless.

Until then however, we can only once again express our gratitude for the time we spent working together.
In the name of all HOREX’ers we wish you all the best for the future.

•  BMW Motorrad •  Germany •  Horex Motorcycles
on 2014-12-04 12:54:07

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