Trust us when we say - nothing satisfies you more than proving someone wrong, or rephrasing it in a bit optimistic tone - to correct someone for their wrong knowledge. One such group of people who like to flaunt (consider it in a positive way) their knowledge of language, especially English, is called 'Grammar Nazis'. Such Grammar Nazis like to correct people as and when someone pronounces a word incorrectly.
But how does this all relate to automobiles, you may ask? Well, we would like to play Grammar Nazi with you, but in a fun way! We at Autoportal spend a lot of time discussing about car engines, speed, performance, and how to handle a car, among other things. But when it comes to pronouncing automotive brand names, we do fumble, and so do every other person in India.
It's time we learn to say them right!
*Note - We will soon start a video series about pronouncing the car brand names correctly. So stay tuned!
One of the most renowned luxury car manufacturer across the globe, Audi is a German car manufacturer, hence its name has a certain German touch to it. While we try to speak it in English as 'aw-di', it's actually pronounced as ‘oww-dee'. Confused, well say it as if you are hurt – 'oww-dee'.
The General Motors owned brand Chevrolet has been producing cars for over a hundred years now. But still people pronounce it wrong, be it in India, or worldwide. The brand is pronounced ‘shev-ruh-ley' with a silent ‘t' and not 'shev-ro-let' with a 'T'.
This one may come as a surprise to many, but the second largest manufacturer from India is pronounced wrong by most of the people, and the reason can be its country of origin - South Korea. While many call it 'Hyoon-da-ee', some usually call it – ‘Hyoon-dey'. But the correct way to call Hyundai is ‘Hun-dey', almost like Sunday.
Renault is not as long in speaking as it is in writing. The popular French manufacturer is pronounced 'Re-no', instead of 'Re-no-lt'. So it's pretty simple - delete the unwanted letters ‘l' and ‘t' and combine the letters ‘a' and ‘u'. Easy, no?
The pronunciation of the biggest car maker in the world is hidden in its origin. Volkswagen was originated as a brand to build a people's car - The Beetle. Hence, it was named Volkswagen, which means - The people's car - and is pronounced as ‘folks-va-gun'. Basically, ‘v 'is turned into ‘f'.
If you are not aware, Ferdinand Porsche was the founder of Volkswagen, which now owns the Porsche brand. And if the parent company is not pronounced as it is seen, how can Porsche be so easy? Simply put, replace the 'e' with 'a' and the name becomes ‘por-sha', instead of 'por-shey'. As simple as that!
As it happens, Skoda is also owned by the Volkswagen Group (we promise this is the last one). The Czech car manufacturer is popularly pronounced as it is written, 's-ko-da'. But the correct pronunciation is 'SH-ko-da'. Just add the 'Shh' at the beginning and you are good to go.
No matter how soothing the French language sounds, it is hard to learn and pronounce correctly. And so the French car maker names are difficult to pronounce and hence, most people call them wrong. Peugeot, which will soon make its entry in India is not called 'peeyo-jot'. Instead, it is pronounced as 'poo-jsho'. Simply remove ‘e' and the ‘t' from the end and replace 'g' with 'j'.
Another car manufacturer to enter India soon is the Toyota's luxury arm - Lexus. The brand is immensely famous across the globe and will soon enter India. But the brand has a bit complicated name and before you start pronouncing it incorrect, let us decode the correct way to call Lexus - it's 'Lek-suhs'. We know it doesn't look like 'Lek-suhs', but then, we can't help it!
Last but not the least is the Swedish hypercar manufacturer Koenigsegg. Like its engineering, the name of the manufacturer is also one of the toughest names to pronounce. It is pronounced as ‘kou-nig-zegg' and not 'ko-nig-seg'.