When it comes to listing the most powerful brands in the world, it's hard to find any automobile manufacturer in the top 5 or top 10 brands. But they sure are listed among the top 100 most powerful brands. According to the annual Global 500 list of the most powerful brands by the London-based business valuation consultancy - Brand Finance, eight car manufacturers have made it to the top 100, along with one automotive outlier as well. The firm analyzed each brand on a number of factors, including loyalty, familiarity, corporate reputation, and marketing investment, just to name a few.
Here's the list of the top 8 powerful car manufacturers along with the 1 automotive outlier in the descending order!
Rank - 60
Brand Value - $19.975 billion
Hyundai Motors, the South Korean powerhouse is the second largest car manufacturer in India and is widely loved across the globe too. The recent Global 500 list proves the fact, since Hyundai is listed as the 60th most powerful global brand and 8th most powerful automotive brand in the world. Although Hyundai saw a 16% drop in the brand value since last year, which now stand at $19.975 billion, it still managed to crack the top 60 on the Global 500 list.
Rank - 52
Brand Value - $21.318 billion
Next on the list is the Japanese car manufacturer - Honda Cars, which is listed on the 52nd spot among the Global 500 brands. With a brand value of $21.318 billion, Honda saw a rise of 10 percent in the value as compared to the previous year. Among the automobile manufacturers, Honda is seventh, just ahead of Hyundai Motors in the brand list.
Rank - 46
Brand Value - $22.432 billion
Once the most powerful automobile brand in the world, Ford is ranked sixth among the automobile manufacturers in terms of the brand value. As for the Global 500 brands list, Ford Motor Co. is the sole American carmaker and is featured on the 46th position as the most powerful brand in the world. Ford has a brand value of $22.432 billion, a 13 percent increase over the previous year.
Rank - 42
Brand Value - $17.785 billion
Next up is yet another Japanese car manufacturer - Nissan Motors. Once a dying horse, Nissan is now one of the most powerful global brands in the world, sitting at the 42th spot among the Global 500 brands, thanks to the dynamic leadership of Carlos Ghosn. Nissan was ranked at the 62nd position last year, but witnessed an increase of 39 percent in their brand value, which stands at $17.785 billion now.
Rank - 41
Brand Value - $25 billion
Due to obvious reasons, Volkswagen saw a huge drop in the brand value previous year. But the brand had a quick comeback this year with a massive surge of 32 percent in the value, which now stands at $25 billion. Volkswagen is just ahead of Nissan in the overall ratings and is the 41st most powerful brand in the world.
Rank - 21
Brand Value - $35.544 billion
Another German on the list after Volkswagen, Mercedes-Benz enjoys quite-a-repo among the buyers and is listed on the 21st spot among the Global 500 brands. While Mercedes lost a sport from 20th position last year to 21st this year, they gained 11 percent of brand value, which is now estimated at $35.544 billion. Mercedes is also among the top 3 car manufacturers to be featured in the list.
Rank - 17
Brand Value - $37.124 billion
The first brand to enter the top 20 of the Global 500 brands, BMW is ranked at the 17th position. The German luxury car manufacturer was ranked at the 15th spot last year, yet managed to gain 6 percent of the brand value for the current year. BMW has a brand value of a whopping $37.124 billion and is the 2nd biggest automotive brand in the world.
Rank - 12
Brand Value - $46.255 billion
Be it the biggest car manufacturer or be it the most valuable car manufacturer, Toyota has all the accolades in its sleeve. While Toyota lost it to VW in the biggest car manufacturer volume wise, it managed to retain its crown as the most powerful automotive brand in terms of the brand value, which is estimated at $46.255 billion. Toyota was ranked at the 11th spot last year and has gained 7 percent value this year.
This brings our top 8 global car brands to an end. But, the firm also mentioned 1 automotive outlier in the list. Here's a bit about the brand too!
Rank - 89
Brand Value - $14.596 billion
As mentioned above, Uber is not a car manufacturer, but a technology company or a taxi aggregator as it is commonly called. Since the company deals with cars (a lot of them actually), we decided to mention it on our list. Uber is ranked at the 89th spot among the Global 500 brands and has a brand value of $14.596 billion, with a significant 32 percent increase over the previous year.