'Project INDRA' to bring a rainfall of volumes for Yamaha, Low Cost bike to be Exported to Africa!!!!
Snapshot: The Mythical 500 Dollar Yamaha is coming soon, to be Manufactured at Chennai Plant!!!
The Super low cost Yamaha has been under works and the rumour mills for long now. The Project INDRA, short for, Innovative and New Development based on Responsible Analysis. Being developed with assistance from Yamaha’s Japanese R&D team, at Yamaha Motor Research and Development India Pvt. Ltd. (YMRI) the commuter is coming together with sever challenging cost targets in place.
Look at the size of this Map!!! (yeah, that will bring some extraordinary sales to the Yamaha 500 Dollar Bike!!!!)
Talking to The Hindu Business Line, Mr. Sanjeev Paul, Group Head, Purchase & Operation, Yamaha India, stated that the vendors will also actively participate in finalizing certain aspects of the product. To be produced at Yamaha’s new Chennai facility which will start operations shortly with the Alpha, the new low-cost motorcycle will benefit from 8 in-campus vendors who will supply the critical components. The idea is to save big on the supply chain which would directly translate into a competitive product pricing.
The technical details and time frame for the launch are not clear as of now but expect it to be powered by a 100-110cc air-cooled four-stroke engine mated to a 4-speed gearbox, similar to the Bajaj Boxer. While Yamaha has previously hinted that the India-made affordable motorcycle would target major markets like China, Mr. Paul states that about half of the production volume would be shipped to Africa which is considered to be a serious growth market for the Japanese brand.
Only the time will tell if this low cost bike is going to be the mythical 500 dollar bike from Yamaha we have been hearing since long
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