Road safety is a critical global issue today. Every year, millions of people get injured or lose their lives in road accidents. Unfortunately, India has earned the dubious distinction of recording the maximum number of road accidents and fatalities in the world. More than one million people have been killed in preventable road crashes in the last 10 years. According to the government, 12.5 percent (1.45 lakh+ accidents per year) of global road fatalities occur in India, with one road accident occurring every four minutes.
The basic reason behind this dismal state is the lack of awareness about traffic rules. Besides, rapid urbanization, poor safety standards, high volume of vehicles plying on roads, speeding and not wearing helmets or seat-belts are also leading to this high number of fatalities.
As there is a high exigency to fight against this menace in every possible way, the National Safety Council, an autonomous body of the government, observes Road Safety Week every year. The week is celebrated by conducting several activities, such as the distribution of road safety leaflets, displaying educational banners and safety posters, encouraging the use of helmets, conducting debates on road safety, etc. Roses, chocolates and flowers are also given to people on the road. Such moves not only motivate people, but also raise awareness on safe driving. The campaign also focuses on how to help victims of road accidents and save valuable lives through rescue operations and emergency medical aid. To make road safety a people's movement, the initiative engages civil society, auto companies, government and citizens on the aspects of safety issues, traffic rules, accident preventive measures, etc.
With an upsurge in the number of accidents and vehicles plying on the roads, the role of road safety has become important. While citizens participate and contribute to road safety measures, it is also important for them to take steps to secure their lives against unforeseen situations. Without a proper measure to secure life, the observance of the week becomes meaningless.
Getting covered under an accident insurance is an appropriate step for citizens while observing the Road Safety Week. Road crashes have a significant impact on the lives of people and their families. The situation can turn awry if accidents lead to permanent disability or death.
Though the future is unpredictable, it is still feasible to take pre-emptive actions today to secure the tomorrow. A personal accident policy works as a buffer against accidents and offsets the financial burden. It can go a long way in guarding your loved ones against the consequences of mishaps. Apollo Munich’s Personal Accident Insurance policy covers accidental medical expenses and also gives financial support to take care of the household and other non-medical expenses.
Personal accident insurance policies would be the best safety belt around your family. While you ingrain the road safety rules in your mind during the Road Safety Week, you must also pledge to get an accident health insurance policy that would be an essential step towards making the Road Safety Week a true success.
Mr. Antony Jacob, CEO, Apollo Munich Health Insurance
Antony Jacob spearheads Apollo Munich Health Insurance towards achieving the aim of uncomplicated health insurance for its stakeholders. His experience in India’s rapidly evolving insurance market since 1996 has been an invaluable asset for Apollo Munich Health Insurance. Antony’s close to three decades of professional career spans across diverse industries and companies such as ITC, the Continental Grain (now part of Cargill) and the RSA group. For the full profile, click here.