Royal Enfield enters Irish Market
Snapshot: In partnership with RetroVentures, Royal Enfield comes up with its first showroom in Ireland
The legendary Chennai based motorcycle maker, Royal Enfield, has just entered the Irish market by launching its first dealership in Ireland. The business has been setup in partnership with Co Limerick-based RetroVentures. The brand already has a huge fan following in the Irish county and now the company has surely placed the cards right by launching its first showroom over there. Royal Enfield has a global sales of more than 50,000 units per month that indicates the dominance of the company all over the globe. Few days back the company also strengthened its footprints in the market of New Zealand for the sale of its products. The company also experienced an overall 50 per cent growth when compare to last year. Also the retro-modern motorcycle brand is looking forward to establish a new manufacturing facility near Chennai to boost the current production capacity to 900,000 motorcycles per year.
“We have been hiring out Royal Enfield motorcycles to visitors to Ireland for the last two years and have been overwhelmed not just by the level of demand and the amount of positive feedback, but also by the number of customers who come to us to see if they can buy a motorcycle from us. Because of this, and the extensive market research we carried out over the last year, we knew that the next natural step was to open a Royal Enfield showroom,” said Chris Davidson, managing director, RetroVentures.
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