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Superbike culture on the rise in India

Superbike culture on the rise in India

Snapshot: The more superbikes on Indian roads, the bigger the biking culture grows. India is already the biggest market for two-wheelers around the globe, but do we have the roads needed to ride these bikes on?

Indians love big bikes and they surely have a thing for fully faired motorcycles. Going by the past trend, the Indian superbike market is fattening and is expected to grow bigger in the time to come. Bike makers such as Triumph Motorcycles, Ducati, Indian Motorcycle and MV Agusta has started their innings in our market and is giving the ‘already established’ motorcycling companies like Harley-Davidson a tough fight. Another major player in the market, Benelli, has made sure to reach as vast audience as possible by opening new dealerships in every major Indian city. The company in collaboration with DSK Motowheels targets the major premium audience by placing its products at the right price in order to attract more buyers.

The company’s bestselling motorcycle TNT 600i is priced at around Rs 6 lakh and is one of the most famous middle-weight naked motorcycles present in India. The reason why this bike attracts such buyers is the fact that it is the most affordable 4-cylinder motorcycle in India and it's closest competitor the Kawasaki Z650 is very new to the market.

In the past few years, the demand for the premium motorcycles in the range of Rs 1 lakh to Rs 4 lakh has seen a tremendous growth and thanks to the entrants like KTM and Kawasaki, Indian consumers are upgrading from commuter segment to this premium segment at quite a fast rate. KTM offers the RC 390, the single-cylinder supersports motorcycle which is priced at Rs 2.5 lakh. It is among one of the most famous sub 400cc segment bikes in India. RC 390 outsells everything in its competition including the Kawasaki Ninja 300 and the Yamaha YZF-R3. But sadly, KTM is not planning to launch anything in the bigger segment as of now and will only be concentrating on the current product line and the new upcoming 390 Adventure, which can be expected by mid-2018.

Even though a slight dip in the commuter segment of motorcycles has been recorded but this fall in the demand for the commuter bikes seems not to effect the rising superbike market in India. The superbike sales reached at 450 units per annum in 2008-09 and by the year 2014, this figure reached to 3,500 units per annum.  And by 2015, it tripled to reach 9,500 units as per reports by the year 2020, this figure is expected to cross 20,000 units per annum.

Sales figures of Harley-Davidson, Triumph Motorcycles and Suzuki (2016):

The auto giant, Suzuki, have established a dedicated assembly line in Manesar, Haryana to the assembly of its hugely famous sports tourer, Hayabusa, in order to lower down the overall product cost and hence motivating a greater extent of buyers towards the product. The Hayabusa has been one of the most famous superbikes in Indian and now thanks to the lower cost, Busa remains the champion superbike outselling everything in its price or performance segment. Since its local assembly the company was able to reduce the overall cost of the product by almost by Rs 2 lakh and now the bike is priced at Rs 13.8 lakh (ex-showroom).

Since the biking culture is growing is India, many riding groups are sprouting across various corners around the country. These groups not only inspires the beginner riders to get involve into more biking activities but some also strongly share the message of safe riding. Since now India has the privileges of all the superbikes but yet many young riders are often seen involved in a mishap due to lack of skills required to handle such bikes. Also, the basic requirements of good roads and traffic sense is absent in many major cities where biking culture is evolving, leading to more accidents. Since now we have fast bikes, it is the time we should get safer roads. Along with safer roads, we also need more superbike training centers around the country for the riders to have stronger skills required to handle the bike effectively.

Sales Figure images by

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