We all love cars, don't we? Cars are not just a mode of transportation to take a person from one point to another, but it is also something closer to an owner. Infact, some of the brands have a history and brand identity so much so, people think the cars from their stable as their own extension, a product for them.
But how does a person become so affectionate to a piece of metal? Or rather how, and when these brands were established and what was the story behind their inception, is something to know about.
We bring you the stories behind the inception of some of the famous brands. We bet, these stories will leave you awestruck and wanting to know more about such interesting stories.
Volkswagen is the largest automobile manufacturer across the globe and owns nearly a dozen of luxury car brands. Volkswagen has a very interesting story attached to it. Volkswagen when broken in two halves, Volks and Wagen, means People's car. And that was the dream by none other than Adolf Hitler. He was in favour of building a small and affordable car that can house 2 adults and 3 children and can run at a top speed of 100kmph, matching the performance of American cars.
Hence he took the expertise of Ferdinand Porsche, creator of Porsche supercars, to build the Kraft-durch-Freude-Wagen (or “Strength-Through-Joy car,” from a Nazi social organization) later became known, in English, as the Beetle.
Lamborghini's history of building cars is nothing short of dramatics. Lamborghini, founded in 1963 by businessman Ferruccio Lamborghini, then the owner of a successful tractor factory. Many link the origin of Lamborghini cars, to the feud between Lamborghini and Ferrari. Lamborghini, a rich person at that time, was very fond of supercars and hence owned variety of them, including the then famous Ferrari.
One such Ferrari was having some trouble with the Clutch system, to which Lamborghini reacted saying, your cars don't have a good clutch system. Ferrari, replied - You are a tractor manufacturer and you don't know anything about a Supercar. The words pinched Ferruccio and he decided to build his own supercar, and what happened next is history.
The emblem of the car is a Bull, which signifies the founders obsession with bullfighting and also his zodiac sign - Taurus. This also led him to name many of his company’s car models after famous fighting bulls and breeds of bull (Islero, Urraco).
The Volvo brand is synonymous with building some of the safest vehicles around the globe, along with some new age technology trucks and luxury buses. But, Volvo was not always into making automobiles, instead they were part of a well known brand, infact, still the world's biggest ball bearing brand, SKF. The Swedish company decided to produce cars in under the brand name Volvo, which literally translates as "I roll" from the Latin word "volvere".
The logo of Volvo is a circle with an arrow pointed outwards bisected by the name "Volvo" in capitals against a blue background. The circle with an arrow is the ancient symbol of Iron and said to represent the strength and history of the Swedish iron industry.
There has always been a tussle between Volkswagen and Toyota, to be the number one manufacturer in the world, and Toyota has succeeded quite a few times in doing so. But the company hasn't achieved it in a single day or a few years time, instead, it is one of the oldest company from Japan. Founded in 1924 by Sakichi Toyoda, the company was initially called Toyoda, which means 'fertile rice paddies' in Japanese. So remove the image of the age old agricultural stuff, the company ran a contest to design a logo for them as well as to get a better-sounding name.
More than 27000 entries were received and the chosen one was having the three Japanese 'katakana' letters for Toyoda in a circle. Eventually Toyota was chosen over Toyoda, because it took eight brush strokes, a number that is considered lucky in Japan, to write it.
Rolls Royce is without doubt, the most luxurious car manufacturer in the world and so are they, one of the oldest manufacturers. The company was initially started in 1884 by Frederick Henry Royce, who started an electrical and mechanical business, but eventually ended up making his first car, a Royce, in 1904. He then met Charles Stewart Rolls, owner of C.S Rolls & Co., a car dealership in England.
The pair soon entered into a partnership, with Royce manufacturing cars and Rolls selling them exclusively. This lead to the formation of the company Rolls-Royce, which later became the biggest engine manufacturer in the world.
As large as the Mercedes portfolio is, as much complicated its history is. Gotlieb Daimler and Wilhelm Maybach started an engine manufacturing business in 1890 after their separation from Nikolaus Otto (inventor of IC engines). Their engines were considered very superior and they started making custom cars for Emil Jellinek, who was reputed race driver at that time. The company later merged with Karl Benz's business of coach building. Combined, they were called Daimler-Benz Motors.
The name Mercedes-Benz came into existence after Emil Jellinek named her daughter Mercedes (Spanish word meaning Grace). He used to race in the Daimler-Maybach car with the name of Mercedes over his car. The engine developed by them was known as Mercedes 35 at that time, and the name was later taken to the next level and they renamed the company as Mercedes-Benz.
The logo of the company is a 'three pointed star' which was utilized by Daimler initially in his cars, representing the company's domination of land, sea, and air.
Audi, one of the big three from Germany, is also one of the oldest manufacturer. The company was established by August Horch in 1899, only to shut the company due to issues with partners. He then started another company, with almost a similar name, which created trouble for him, and he has to change the name of the company. While discussing with his friends about the new name, he saw his friend's son read Latin and he asked him, is there any suggestion? He replied by saying 'Audi', which is a Latin translation of 'to listen' which is again a German translation of the word Horch. And hence the name was taken!
The emblem of Audi consists of four interlinked rings, which represents the four companies of the Auto-Union consortium (an amalgamation of four German automobile manufacturers named Audi, Horch, DKW and Wanderer) established in 1936.
BMW is also another player in the German big three and has a history of aviation industry. BMW was formed as a separate business division of an aircraft manufacturing firm and started manufacturing motorcycles in 1923, followed by cars in 1928. The BMW logo is said to represent a rotating aircraft propeller, to honor the roots of the company in the aviation sector.
BMW was the provider of the airplanes to the Bavarian Luftwaffe (Airforce division of Germany) and they flew planes painted in blue and white during World War I. The BMW's logo with blue and white quarters represents the propeller blade in motion.