Its been 20 years since Toyota marked its footprints in India, and in our recent visit, we have seen that Toyota has been working hard to improve the socio-economic and environment stature, apart from just selling their vehicles. Incorporated in 1997, Toyota launched its first product in the year 2000, marking its entry in the Indian market and since then it's foraying not only with some popular products like the Toyota Innova Crysta and Fortuner. The very first product that hit the market and the rival brands were the Qualis, which helped the brand mark a presence among Indian buyers. Thereafter in 2003, it was the Corolla sedan, which is still on sale in India as Corolla Altis. Toyota has always been all-rounder when it comes to sales, be it Qualis or Innova that first launched in 2005.
Well, that’s not all, the Japanese car manufacturer has also researched to develop some models that can help curb emissions been thrown into the environment with models like the Camry hybrid in 2013 followed by the Toyota Etios in 2014. After launching the Innova Crysta and Fortuner in 2016, the luxury brand division of Toyota – Lexus made its way in India in the mid-size sedan category with the Yaris.
Apart from car manufacturing, Toyota is also working on the improvement of social along with environment stature. We first visited the Toyota Technical Training Institute (TTTI), where the company selects 10th-pass students from the rural area of Karnataka, and provide them with free education and ITI certification training. It is one of the CSR activities that Toyota has been working on worldwide. After a specific duration, these candidates can easily disassemble and reassemble an engine without negotiating on the quality, followed by Toyota. Moreover, these candidates improved their communication skills and now can speak English fluently in public. Every year, the company receives around 4000 applications for this CSR activity and select only 65 candidates.
Toyota’s Eco Zone
Coming to Toyota’s Eco Zone, before we talk about it, let us tell you that Toyota works as per the Environment Management System and its key focus is reducing environmental impact. Toyota Kirloskar Motors has taken a significant step towards Zero Carbon Emission facility. It has developed EcoZone in the Bidadi plant, covering an area of 25 acres. The Toyota generated over 87 percent energy through solar power plants installed at rooftops and on the ground. It possesses a combined capacity of 8.4 MW electricity. Toyota Kirloskar Motors claims that this contributed to the reduction of more than 51,000 tons of Co2.
In this Eco Zone, Toyota has also built two ponds that serve as rainwater harvesting structures to reduce the fresh water consumption during industrial as well as domestic operations. Around 60 percent of the recycled water is used in production again. That apart, Toyota has also planted numerous fauna in its Eco Zone, and working hard to complete its Eco Zone, most likely by the end of 2019.
Recycled in the plant, steel is an essential raw material in the car's production. While visiting the plant, we got to know that steel accounts for around 23 percent of the total weight of the final product. The steel consumption has an impact not only on the Business Operations but also on the environment that has a large amount of CO2 emissions produced throughout its life cycle. Toyota uses 3 Tier concepts "Steel Yield Improvement", where with Kaizen identification and implementation; the steel yield ratio can be improved for re-utilization.
Remote Servicing Vehicle
For the convenience of customers, the company has developed a smart servicing vehicle. With the aim of enhancing the customer experience, Toyota has developed this vehicle for doorstep services for its customers, located in the remote regions where the service availability is in scarce.
Express Maintenance (EM) Service
With the company’s KAIZEN philosophy, Toyota has also launched the EM60 service, also known as Express Maintenance. This service delivers the customers’ vehicle in a reduced time of 60 minutes for periodic maintenance along with washing. This service involves a job of three workers that provides this exclusive service within a stipulated timeframe. EM90 and EM120 are two other packages offered by Toyota.
The Express Maintenance Service was later, visually experienced at one of the Toyota’s dealerships, where all the staffers work as per Toyota standards. Also, they contribute to saving the environment by using Eco car wash, which around 95 percent of water in one go. Each year, the Eco car wash system of Toyota saves up to 253 million litres of water, across 100 dealerships in India.