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Video - Samsung’s Safety Truck makes highway driving safer

Snapshot: Samsung, in collaboration with Leo Burnett agency, has introduced a Safety Truck, in a bid to make travelling by roads safer.

Samsung’s automotive innings might have not received as much interest as electronics, but Samsung’s truck is going to. To be clear, the vehicle in the video below isn’t manufactured by Samsung (it’s a Volvo, in fact), but what sets it apart is Samsung’s very simple yet effective use of technology – one that makes driving on highways easier and safer.

Samsung Argentina and Leo Burnett have come together to promote road safety with Safety Truck – a truck that comes with a huge display on its back. This display allows the road users following the truck to see what’s ahead of the truck, hence making overtaking safer.

The real-time display is basically a group of four TV screens connected to a wireless camera in front of the truck.  The noble idea is said to have earned Leo Burnett an entry to 2015 Cannes, and given its simplicity, it wouldn’t be surprising if it could be implemented in the real world, especially in countries like India, too.

Check out the video below to learn more.

Thanks for sharing, CarThrottle.

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