The Toyota Corolla is the world's best selling car around the globe, surpassing the sales of the VW Beetle. Launched in 1966, the sedan from the Toyota received phenomenal response from the buyers around the globe and they touched 40 million units in 2013. The current selling model is the 11th generation Corolla and is known by the name Toyota Corolla Altis.
The Japanese giant was formed in the year 1937 by Kiichiro Toyoda, carving out from the Toyota Industries, to form the automobile company. Toyota was the single largest automobile manufacturer in the country selling 200 million cars by the year 2012. Though the Volkswagen group overtook them in the sales figure, but the VW group comprises of 10 major automobile manufacturers. Toyota was the first company to produce more than 10 million cars in a single year.
Toyota came in India, partnering with the generator giants, Kirloskars. Toyota changed the MPV segment in India with the launch of the Qualis, which gave a hard, run for money to the Tata Sumo. Soon the commercial vehicle segment saw a plethora of Qualis, with every taxi owner having this 7 seater car. But, the major advancement came with the successor of the Qualis, the Innova. Innova is single handedly the largest selling MPV of India. Equipped with greater comfort and less price, the car is now utilized in every corner of India, as a public transporter.
The New TVC is a technological marvel in itself. The TVC is created by using 99 cameras and gazillions of equipments and the result is something extraordinary. It looks like the people from the Toyota sat down to decide 'How many different ways can you capture a car on camera?' This one minute TVC attempts to utilize every camera trick available in the book. And yes, they have used RC camera cars and turtle cam too!
The TVC was never released in India, and now the Toyota has also released a behind-the-scenes video showing even more about how the ad was created.
The Altis is available in 2 engine options, petrol and diesel. The petrol engine is a 1798cc 4 cylinder inline producing 140 PS @ 6400rpm and a maximum torque of 173Nm @ 4000rpm. The power will be sent to the wheels via a 6 speed manual and a 7speed CVT-i transmission. On the diesel front, the car gets a 1364cc engine producing 88.4PS @ 3800rpm and 205Nm @ 1800-2800rpm of torque. The transmission will be a 6 speed manual system.
The current line-up of Toyota in India includes vehicle in almost every segment. The range starts from the hatchback Liva, to its sedan variant Etios. Next is the hugely popular MPV, Innova followed by the gigantic Fortuner in the SUV segment. The they have a premium class sedan, the Camry and a hybrid car, the Prius.
Toyota Corolla Altis faces a competition from its arch rival, Skoda Octavia and VW Jetta.