Audi, the Bavaria, Germany based automobile giant, started its operations way back in 1932. Audi AG was carved out of the Auto Union, the predecessor company which gave the birth to the Audi logo of four rings which represents the four car companies that formed the Auto Union. The Volkswagen group subsequently purchased the Audi from the Auto Union in 1965 and since then, it is part of the large VW group. The company name was derived from the name of the founder of Audi, August Horch where Horch translates to Listen in German and Audi in Latin.
Audi's slogan is 'Vorsprung durch Technik', meaning "Advancement through Technology", and they indeed follow the slogan. The products coming out of the stable of Audi are some of the most technically sound products around the globe. One of the finest examples is the Quattro technology. The Quattro means four in Italian is the sub brand used by Audi to indicate AWD technology. The Quattro was introduced in the year 1980 and is being used ever since in all the companies All wheel drive vehicles. In fact, Quattro has become a brand in itself, to say the least.
Audi is one of the most segment rich manufacturer ever with vehicles placed strategically in every segment starting from luxury sedans to sports cars to SUVs. Some of the cars in this exhaustive list include the R8- sports car, Q- series SUVs, A- series sedans, and the TT coupe. All the vehicles are feature rich, technologically advanced cars and hold a high position in the automobile market.
In this video made by Audi, the Audi demonstrates, what does it take to be an Audi and the car shown is the Audi A7. Audi is shown testing the car in some of the most gruesome conditions, including extremely hot and cold weather. 2.5 million test km per year is what they said, is required to test a vehicle. The video demonstrates how much skills and efforts are gone to perfect a vehicle. As they said in the video- It takes engineers with zero tolerance when it comes to tolerance.
Watch this beautiful video and praise the efforts made by Audi.
What does it take to be an Audi