Datsun, the budget arm of Renault-Nissan Alliance market its re-entry in the automobile segment with the Go hatchback at the 2014 Auto Expo. It was announced that Datsun will launch 3 products under the 'Go' umbrella in a time span of 2 years and as promised, they concluded the Go lineup with the unveiling of the Redi Go hatchback recently (Go+ MPv being the second vehicle).
Here's our take on what to expect from the newest product in the town- the Datsun Redi Go hatchback!
Datsun played a very safe game and the production variant looks very similar to the concept we saw at the Auto Expo 2016. The Datsun Redi Go looks modern and stylish and exceeds the expectations for its segment. There's a lot of chrome treatment and the big trapezoidal grille along with arched back makes this compact car stand out of the crowd.
Surprisingly Enough, Datsun has announced to place the Redi Go below the Go hatchback, which means it will be priced well below the base price of Go hatchback - Rs 3.23 Lakhs. We guess Datsun will price the car in line with Renault Kwid, around Rs 2.5 Lakhs to Rs 2.7 lakhs for the base variant. If the product is any good, it will create trouble for the Kwid, Alto and Eon.
Datsun Redi Go promises to offer the best-in-class visibility, thanks to a large glass area and a generous SUV inspired 185mm ground clearance. Datsun will also be providing power windows, power steering, HVAC system, and music system in the Redi Go. These features along with all-new suspension system and refined braking will make Redi Go, a desirable product.
Datsun Redi Go is based on the Renault-Nissan Alliance's CMF-A (CMF - Common Module Family, A- Body Type) platform. The platform which first came into existence with the Renault Kwid, is made solely to reduce production cost. Otherwise too, the 98% localization and shared platform strategy have reduced the production cost drastically.
While the Maruti Alto rules the Indian hatchback market for quite a some time now, it has given an opportunity for other players to enter the segment and reap the benefit from the high demand. Renault Kwid is the recent example to capitalize on the demand for entry level hatchbacks and Datsun is planning to replicate the same success with the Redi Go.