Market Segment

The current focus of manufacturers is shifting towards better-designed motorcycles, which are slightly more powerful but not missing out on good fuel efficiency. The government's policy banning the sale of BSIII emission level vehicles from 1st April, 2017, has forced all manufacturers to update combustion and exhaust systems to release lesser green house gases.

Price

Since Indian automotive market is extremely price sensitive, every brand has been on a path of appropriate pricing for their products right from daily commuters and scooters to premium offerings and more powerful super bike segment. Also, lesser interest on two-wheeler loans has resulted in manageable finance options, enabling people to purchase more easily.

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