Ather Energy was founded by Tarun Mehta and Swapnil Jain in 2013. Headquartered in Bengaluru, the Indian based company currently manufactures two electric scooters S340 and S450. These scooters are currently available for online-sale with doorstep delivery and service. The company has also set-up an electric vehicle charging infrastructure Ather Grid. In 2014, it received funding of Rs 45 lakh from the Technology Development Board under Department of Science and Technology, IIT Madras and Srini V Srinivasan, IIT alumnus, an alumnus of IIT institute, better known for founding Aerospike. Flipkart founders made a whopping $ 1 million investment in the company, as the seed capital. Tiger Global, also invested in the company for the development, testing, production and launch of the vehicles. Two-wheeler giant, Hero MotoCorp invested a colossal $30.5 million in Ather Energy in 2016 and holds a stake of 32.31 in it. Fresh investments were again made by Hero MotoCorp in 2018. A manufacturing unit is under construction at Whitefield, Bengaluru which will have a capacity to churn out 600 vehicles on weekly basis.
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Market Segment For Ather Bikes
Ather is a pioneer in the bike manufacturing segment. Bikes from Ather are sold through the length and breadth of India through various dealerships. Some of its bikes have gained a lot of attention in the Indian market and this brand is bound to grow more in the coming years.
Performance & Mileage
Ather bikes are very reliable in nature. These bikes are considered to give good fuel efficiency when they hit the road. They might not outperform everything in terms of performance in other bikes, but it gives an overall satisfaction of ownership. Ather makes one of the best bikes in the world. A lot of focus is being laid upon efficient fuel burning and addition of technical features. Some of the best bikes in India, have fuel-saving technologies, which are the need of the hour as they pave an efficient way of developing performance bikes for emerging markets across the globe.
In terms of safety features, it gives one of the best in class features in its segment. The new bikes and scooters in this segment are giving particular consideration to rider safety hence it comes loaded with various safety features. With increasing number of accidents, safety features in a bike has become an integral part of a bike manufacturer.
The new generation of motorcycles and scooters has started gaining improved features and much nicer designs. New headlamp designs and sculpted fairing parts not only look better but also try to reduce wind blast and aid in cooling of motorcycles. World-class features, like automatic headlamps, LED head lamps, full digital meters, and ABS braking are gaining huge interest. This has improved safety and increased style quotient of new bikes across the entire portfolio.
The modern day bikes from Ather are coming up with new design to attract the young customers. Taking inspiration from the International brands, Indian companies are also adapting a futuristic design and styling elements. With a lot of innovation around looks and design, manufacturers have made it an important factor to consider before developing any new facelift or a new product.
With growing number of accidents, Ather spends quality time in choosing the right build quality to avoid damage to the vehicle. A strong build quality ensures a sturdy drive experience and more reliability and assurance to the rider in terms of safety.
Ather gives special attention to the comfort and experience. Seat quality, Handling experience, Ride quality have become an internal pre requisite when building a bike/scooter. A bike should be able to give a good ride experience to the rider for all kinds of terrains and long drives. Ather makes sure of that. Riders, need to feel that comfort factor while riding their bike may it be for daily city commute or long rides.