Bajaj Auto is the second largest motorcycle producing company in India. The company in the last ten years reestablished itself in the world of two-wheelers mainly with the brand ranges including Avenger and Pulsar. One of the main formulas of their success story is definitely upping the bar with continuous upgrades and technological advancements or tweaks.Bajaj Group and Auto Segment
Bajaj Auto is a part of Bajar Group, which is counted among the top ten business houses in India. This group has not only made its mark in the two or three wheeler section but also in the fields of finance, travel, insurance, iron and steel, lightning, and home appliances. The brand ‘Bajaj’ is not only a name in India but also in various other parts of the world including South East Asia, South Asia, Middle East, Africa, and Latin America. Founder of the group was Jamnalal Bajaj, who founded it in the year 1926, well before Indian Independence. It was in the year 1942 Kamalnayan Bajaj took over the reign in his hands at the age of 27 years and diversified the group into many manufacturing segments. He also consolidated the entire group. In 1965 Rahul Bajaj became Chairman of the group and at his behest, the Bajaj Auto became an Rs. 120 billion company from a mere Rs. 72 million. It should be noted that Bajaj Auto is not only the second largest company producing motorcycles in India but also the 3rd largest manufacturer in the world. In terms of market value, this company became the twenty-third largest publicly traded company. Per the figures available till March 31, 2013, market capitalization of the company was Rs. 520 billion or US$9.57 billion. Bajaj Auto ranked 1416 on Forbes Global 2000 list.
History of Bajaj Auto
It was on November 29, 194,5 Bajaj Auto was officially born. It started its operations by selling imported 2 and 3 wheelers in India. It was only in the year 1959 that it got the license to manufacture 2 and 3 wheelers in India. In 1960 Baja Auto became a public traded company. 1970 was a landmark year for the company as they rolled out 100,000th vehicle in that year. It was only in 1977 that they sold one lakh vehicles in a single financial year. Their success story saw a steep rise with every passing year. While they sold five lakh units in 1986, they sold a million vehicles in 1995. In fact, it was the same year when Bajaj Auto rolled out its 10 millionth vehicle. 1986 was a watershed year for this automobile company as their image of a scooter manufacturer was successfully transformed to a comprehensive 2-wheeler manufacturer through the introduction of motorcycles.
Bajaj Auto’s products range from motorcycles to scooters, cars, and auto-rickshaws. In terms of export items, his company is the largest exporter of three wheelers as well as motorcycles. In terms of the company’s accounts, export accounted for 35% (approximately) of the total sales. Most of the exports were done to African countries (accounting for 47% of the total exports). The most popular brand of the company in Africa is Boxer. The motorcycles that Bajaj Auto is producing currently are Pulsar, Discover, Avenger, Bajaj Platina. It also distributes some of the high-end sports bikes of other renowned manufacturers and some of the renowned brand names include Kawasaki Ninja 650R and Kawasaki Ninja 250R. The financial year 2012-13 the company sold 3.76 million motorcycles approximately of which 2.46 million units were sold in India itself.
Its motorcycles have won many awards over the years. Bajaj Avenger 220, and Bajaj Pulsar won BBC – Top Gear’s Bike of the Year 2010, NDTV Car & Bike Awards’ 2011 Mc of the year up to 250cc and CNBC – Overdrive’s Hall of Pride Awards 2011 respectively.Besides its product range, the company – Bajaj Auto - has won many awards themselves and the most important ones include Frost & Sullivan Super Platinum Award for manufacturing excellence for the years 2006 for its Chakan Plant, ICICI Bank Overdrive Awards’s Bike Maker of the Year in the year 2004, Two Wheeler of the Year award of BBC World Wheels Viewers Choice 2003, and The Most Customer Responsive Company in Automobiles category for the years 2004, 2006, and 2008 on the basis of a survey conducted by Economic Times.-->
Bajaj Bikes Price List in India
Market Segment For Bajaj Bikes
Bajaj is a pioneer in the bike manufacturing segment. Bikes from Bajaj are sold through the length and breadth of India through various dealerships. Some of its bikes have gained a lot of attention in the Indian market and this brand is bound to grow more in the coming years.
Performance & Mileage
Bajaj bikes are very reliable in nature. These bikes are considered to give good fuel efficiency when they hit the road. They might not outperform everything in terms of performance in other bikes, but it gives an overall satisfaction of ownership. Bajaj makes one of the best bikes in the world. A lot of focus is being laid upon efficient fuel burning and addition of technical features. Some of the best bikes in India, have fuel-saving technologies, which are the need of the hour as they pave an efficient way of developing performance bikes for emerging markets across the globe.
In terms of safety features, it gives one of the best in class features in its segment. The new bikes and scooters in this segment are giving particular consideration to rider safety hence it comes loaded with various safety features. With increasing number of accidents, safety features in a bike has become an integral part of a bike manufacturer.
The new generation of motorcycles and scooters has started gaining improved features and much nicer designs. New headlamp designs and sculpted fairing parts not only look better but also try to reduce wind blast and aid in cooling of motorcycles. World-class features, like automatic headlamps, LED head lamps, full digital meters, and ABS braking are gaining huge interest. This has improved safety and increased style quotient of new bikes across the entire portfolio.
The modern day bikes from Bajaj are coming up with new design to attract the young customers. Taking inspiration from the International brands, Indian companies are also adapting a futuristic design and styling elements. With a lot of innovation around looks and design, manufacturers have made it an important factor to consider before developing any new facelift or a new product.
With growing number of accidents, Bajaj spends quality time in choosing the right build quality to avoid damage to the vehicle. A strong build quality ensures a sturdy drive experience and more reliability and assurance to the rider in terms of safety.
Bajaj gives special attention to the comfort and experience. Seat quality, Handling experience, Ride quality have become an internal pre requisite when building a bike/scooter. A bike should be able to give a good ride experience to the rider for all kinds of terrains and long drives. Bajaj makes sure of that. Riders, need to feel that comfort factor while riding their bike may it be for daily city commute or long rides.
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