Ducati Bikes

Ducati is a renowned name in the motorcycle manufacturing, headquartered in Bologna of Italy.Through Lamborgini, Italian subsidiary, Audi owns Ducati motor Holding. All the available bike models of Ducati in India range from Rs. 8 lakhs to 26 lakhs and the most popular models are Ducati Diavel, HyperMotorad, Monster, Superbike, and Multistrada. 

Ducati in India

This brand first entered Indian market in the year 2008 and in fact was one of the early birds in superbike section. However, many technical marketing flaws such as ill-equipped Indian distributor and many sales related aspects, including choice of Indian partner, led to virtual halt of Ducati sales in India. After facing humiliation before Indian customers, in terms of pre-sales as well as after sales services, the Bologna based company re-entered Indian shores with its own dealership network in later part of 2013. In fact, the best superbike line-up of motorcycle companies in India is perhaps is that of Ducati’s. Some of the enchanting machines to look forward to in India includes Multistrada 1200 (potent multi-purpose adventure motorcycle), Diavel cruiser, 1199 Panigale (super-sports bike), and Monster series muscular naked bikes. 

Distinguishing Features

The advanced machines are characterized by unmistakable features such as trademark sound of the power unit, L-Twin engine, steel tubular Trellis frame, and most importantly Desmodromic valve control system. These bikes have also left their marks at various motorbike championships across the world. The bikes of the company have won 16 Manufacturers’ titles as well as fifteen out of last eighteen Riders’ titles. Desmosedici GP7 has top ranked at Riders and Manufacturers’ rankings of the world of MotoGP championship 2007.

Association with Motorsports

The association of the company with motorsport started in the year 1951 when it entered speed records motorized bicycle factory racers of Cucciolo. It was with the participation at 100 Gran Sport, a road racing program of Fabio Taglioni, in the year 1954 participation at motorcycle competitions started. One of the interesting business models followed by Ducati is "Win on Sunday, Sell on Monday", whereby it spends €40 million or ten percent of company’s revenues on racing business. 

New Style Statement with Diesel 

Two iconic Italian brands – Ducati and Diesel – started collaborating in the year 2011 with Diesel becoming the official sponsor of Ducati Moto GP racing team that gave a new meaning to lifestyle motorcycling. Design Center of Ducati and Diesel Style Team worked closely to bring forth an urban military look to Ducati Monster 1100 EVO.

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Market Segment For Ducati Bikes

Ducati is a pioneer in the bike manufacturing segment. Bikes from Ducati are sold through the length and breadth of India through various dealerships. Some of its bikes have gained a lot of attention in the Indian market and this brand is bound to grow more in the coming years.

Performance & Mileage

Ducati bikes are very reliable in nature. These bikes are considered to give good fuel efficiency when they hit the road. They might not outperform everything in terms of performance in other bikes, but it gives an overall satisfaction of ownership. Ducati makes one of the best bikes in the world. A lot of focus is being laid upon efficient fuel burning and addition of technical features. Some of the best bikes in India, have fuel-saving technologies, which are the need of the hour as they pave an efficient way of developing performance bikes for emerging markets across the globe.


In terms of safety features, it gives one of the best in class features in its segment. The new bikes and scooters in this segment are giving particular consideration to rider safety hence it comes loaded with various safety features. With increasing number of accidents, safety features in a bike has become an integral part of a bike manufacturer.


The new generation of motorcycles and scooters has started gaining improved features and much nicer designs. New headlamp designs and sculpted fairing parts not only look better but also try to reduce wind blast and aid in cooling of motorcycles. World-class features, like automatic headlamps, LED head lamps, full digital meters, and ABS braking are gaining huge interest. This has improved safety and increased style quotient of new bikes across the entire portfolio.


The modern day bikes from Ducati are coming up with new design to attract the young customers. Taking inspiration from the International brands, Indian companies are also adapting a futuristic design and styling elements. With a lot of innovation around looks and design, manufacturers have made it an important factor to consider before developing any new facelift or a new product.

Build Quality

With growing number of accidents, Ducati spends quality time in choosing the right build quality to avoid damage to the vehicle. A strong build quality ensures a sturdy drive experience and more reliability and assurance to the rider in terms of safety.


Ducati gives special attention to the comfort and experience. Seat quality, Handling experience, Ride quality have become an internal pre requisite when building a bike/scooter. A bike should be able to give a good ride experience to the rider for all kinds of terrains and long drives. Ducati makes sure of that. Riders, need to feel that comfort factor while riding their bike may it be for daily city commute or long rides.

Latest Ducati Updates

  • 18
    Ducati Starts Pre-Owned Bike Business in India

    Mayank Gupta, 2018-12-18 12:43:34

    Ducati Starts Pre-Owned Bike Business in India

    Bikes less than 5 years old, with certified mileage lower than 50,000 km would be sol...

  • 21
    Ducati launches Panigale V4 R in India at Rs 51,87,000

    Prashant Singh, 2018-11-21 18:00:03

    Ducati launches Panigale V4 R in India at Rs 51,87,000

    Bookings are currently open across all Ducati dealerships in India.

  • 21
    Ducati scores two podium positions at JK Tyre Indian National Racing Championship 2018

    Prashant Singh, 2018-11-21 13:21:27

    Ducati scores two podium positions at JK Tyre Indian National Racing Championship 2018

    Gurvinder Singh Matharu secures the first position on Ducati Panigale V4 S at the cha...

  • 22
    Ducati Scrambler 1100 to Launch in India on August 27

    Autoportal Team, 2018-08-22 14:02:35

    Ducati Scrambler 1100 to Launch in India on August 27

    Bookings for the model have already started at some Ducati dealerships.

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