LML which is a short form of Lohia Machines P Ltd. was formed in 1972. The prime business of LML was to produce industrial machinery which is used in fibre industry. Later on, LML entered into other activities like processing and manufacturing leather and synthetic yarn. In year 1982, LML made an agreement with Piaggio which is an Italian manufacturer of scooter, after which it started production and marketing of 100 cc MBGS vehicles. This is how, LML turned into scooter manufacturing company. In 1987, it was renamed as LML Ltd and in 1990, LML Ltd solely involved in the sale and manufacturing of gear scooters.
LML Ltd In India
This is the company that has fully changed scooter industry in India. To make it possible,Piaggio collaboration has played a major part. At present, LML Ltd is in partnership with Korean company Dealim and this partnership has helped the company to enter motorcycle industry.Recently, LML has brought up Freedom in the Motorcycle market in India. However, the scooters of LML are not branded as Vespa anymore, but the quality and high level performance of these scooters is still same. LML product range is not limited to few places, but company is exporting and marketing its network to various regions like USA, UK, and Italy etc.
LML Motorcycles Available In India
As of now, LML has launched only motorcycle namely LML Freedom. LML Freedom comes in two models – LML Freedom DX and LML Freedom LS.Two of them are proved to be dynamic two wheelers. Freedom DX is priced at 49,410 INR and Freedom LS is priced at 49,950 INR.Freedom DX features 95kph speed and 45 kmpl city mileage and 65 kmpl highway mileage.Freedom LS features 95kmph top speed and great mileage. The engine quality of both models is almost same. These motorcycle models can offer brilliant performance in street driving as well as in highway drive.
Scooter Range Of LML
The main production range of LML India is of scooters of metal body. LML has introduced several scooter models in the Indian two wheeler market. The most popular LML scooters include NV Express, Select II, the Sensation, Star Xpress and Pulse. In 2006, the sale of these models was declined. To build up a strong presence in the market, LML introduced 2 stroke geared metal body scooters, 2 and 4 stroke gearless plastic body scooters. These new launched scooters have contributed amazingly to get the company position back in automobile industry in India.
Market Segment For LML Bikes
LML is a pioneer in the bike manufacturing segment. Bikes from LML are sold through the length and breadth of India through various dealerships. Some of its bikes have gained a lot of attention in the Indian market and this brand is bound to grow more in the coming years.
Performance & Mileage
LML bikes are very reliable in nature. These bikes are considered to give good fuel efficiency when they hit the road. They might not outperform everything in terms of performance in other bikes, but it gives an overall satisfaction of ownership. LML makes one of the best bikes in the world. A lot of focus is being laid upon efficient fuel burning and addition of technical features. Some of the best bikes in India, have fuel-saving technologies, which are the need of the hour as they pave an efficient way of developing performance bikes for emerging markets across the globe.
In terms of safety features, it gives one of the best in class features in its segment. The new bikes and scooters in this segment are giving particular consideration to rider safety hence it comes loaded with various safety features. With increasing number of accidents, safety features in a bike has become an integral part of a bike manufacturer.
The new generation of motorcycles and scooters has started gaining improved features and much nicer designs. New headlamp designs and sculpted fairing parts not only look better but also try to reduce wind blast and aid in cooling of motorcycles. World-class features, like automatic headlamps, LED head lamps, full digital meters, and ABS braking are gaining huge interest. This has improved safety and increased style quotient of new bikes across the entire portfolio.
The modern day bikes from LML are coming up with new design to attract the young customers. Taking inspiration from the International brands, Indian companies are also adapting a futuristic design and styling elements. With a lot of innovation around looks and design, manufacturers have made it an important factor to consider before developing any new facelift or a new product.
With growing number of accidents, LML spends quality time in choosing the right build quality to avoid damage to the vehicle. A strong build quality ensures a sturdy drive experience and more reliability and assurance to the rider in terms of safety.
LML gives special attention to the comfort and experience. Seat quality, Handling experience, Ride quality have become an internal pre requisite when building a bike/scooter. A bike should be able to give a good ride experience to the rider for all kinds of terrains and long drives. LML makes sure of that. Riders, need to feel that comfort factor while riding their bike may it be for daily city commute or long rides.
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