Prior to giving birth to the Moto Morini brand, Alfonso was funded by Mario Mazzetti to manufacture motorbikes under the MM brand name. After their split in 1937, Alfonso Morini started producing 350 cc and 500 cc three wheelers which were light and fuel efficient machines and were favoured by government regulations. The most successful model was Moto Morini M610 which had advance features like cardan driveshaft but their production stopped after the start of World War II.
In 1943, the Moto Morini production plant was bombed. The company managed to bounce back and came out with a new three-speed transmission, single cylinder, and two-stroke motorcycle named T125 in 1946. Models like GranTurismo, Rebello, Settebello and Supersport were also produced in the following years. In 1956, the production plant was shifted to a larger base in Via Bergami. During this period, the company saw a lot of success in various motorcycle championships.
Alfonso Morini died in 1969 leaving the management of the company into the hands of his daughter Gabriella Morini. The following year France Lambertini joined Moto Morini leaving Ferrari and the first 72 degree V-twin engine motorcycles were produced by the company, in early 1970s, designed by him. The company suffered financial turmoil in the 1980s and was sold to the Cagiva group in 1987. Things didn’t improve and in 1993 the Via Bergami facility was closed. Later the company was sold to Texas Pacific Group in 1996.
In 1999, Morini’s nephew-owned company Morini Franco Motori Spa bought the rights to the name. Models like Corsaro 1200, 9½, Corsaro Veloce, 1200 Sport, 1200 Avio and Scrambler were produced. But losses made the company go into liquidation in the year 2009 only to bounce back in 2102 with a limited edition Rebello 1200. The company now sells its bikes in European markets via their website wherein a dealers’ network provides assistance for the bikes. It is now venturing into foreign markets in agreement with other manufactures.Present available models includes Moto Morini 11 ½, Scrambler, Rebello 1200, Granpasso 1200, Corsaro 1200 Veloce. All these bikes have the 87 degree, 1200 cc, V twin engines along with steel tube trellis-type frame, 50mm Marzocchi forks and Brembo brakes. These features paired with peculiar yet classy looks, makes these motorcycles fit for an envious thrilling ride.
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Market Segment For Moto Morini Bikes
Moto Morini is a pioneer in the bike manufacturing segment. Bikes from Moto Morini are sold through the length and breadth of India through various dealerships. Some of its bikes have gained a lot of attention in the Indian market and this brand is bound to grow more in the coming years.
Performance & Mileage
Moto Morini bikes are very reliable in nature. These bikes are considered to give good fuel efficiency when they hit the road. They might not outperform everything in terms of performance in other bikes, but it gives an overall satisfaction of ownership. Moto Morini makes one of the best bikes in the world. A lot of focus is being laid upon efficient fuel burning and addition of technical features. Some of the best bikes in India, have fuel-saving technologies, which are the need of the hour as they pave an efficient way of developing performance bikes for emerging markets across the globe.
In terms of safety features, it gives one of the best in class features in its segment. The new bikes and scooters in this segment are giving particular consideration to rider safety hence it comes loaded with various safety features. With increasing number of accidents, safety features in a bike has become an integral part of a bike manufacturer.
The new generation of motorcycles and scooters has started gaining improved features and much nicer designs. New headlamp designs and sculpted fairing parts not only look better but also try to reduce wind blast and aid in cooling of motorcycles. World-class features, like automatic headlamps, LED head lamps, full digital meters, and ABS braking are gaining huge interest. This has improved safety and increased style quotient of new bikes across the entire portfolio.
The modern day bikes from Moto Morini are coming up with new design to attract the young customers. Taking inspiration from the International brands, Indian companies are also adapting a futuristic design and styling elements. With a lot of innovation around looks and design, manufacturers have made it an important factor to consider before developing any new facelift or a new product.
With growing number of accidents, Moto Morini spends quality time in choosing the right build quality to avoid damage to the vehicle. A strong build quality ensures a sturdy drive experience and more reliability and assurance to the rider in terms of safety.
Moto Morini gives special attention to the comfort and experience. Seat quality, Handling experience, Ride quality have become an internal pre requisite when building a bike/scooter. A bike should be able to give a good ride experience to the rider for all kinds of terrains and long drives. Moto Morini makes sure of that. Riders, need to feel that comfort factor while riding their bike may it be for daily city commute or long rides.