Piaggio & C. SpA is an Italian based vehicle manufacturer which has a global presence including the Indian automotive market. Headquartered in Pontedera, Italy, Piaggio operates in various markets and has facilities as well as manufacturing units across the world. It has four research and development centres and it operates in over 50 countries globally. As of 2014, Piaggio & C, SpA employed around 7,053 personnel and was reported to produce 519,700 vehicles in the same year.
The other industrial site is located in Noale, which is better known as the home of Aprilia Racing and it produces Aprilia and Scarabeo two-wheelers from its Scorze facility. The Mandello del Lario (Lecco) has been manufacturing motorcycles for Moto Guzzi brand since 1921. In India, Piaggio has a facility in Baramati, Maharashtra, one of the major states in West India and it also has a plant in Vinh Phuc in Vietnam. Piaggio’s four R&D Centres are located in different locations across the world; it has a facility in Pontedera, Noale, and Pasadena where it has the Advanced Design Centre. Besides, Piaggio also has a presence in California and Boston. The Pontedera site in Italy also houses the Piaggio Museum which was renovated lately and witnessed myriad footfalls all year round. The Moto Guzzi Museum is located in Mandello where the first models produced by Moto Guzzi are displayed. As a part of its expansion plan, Piaggio has set up facilities in various countries globally that has helped the brand expand its reach to emerging and developed markets. On the occasion of its 130th anniversary, the company published “FuturePiaggio, -6 lezioni Italiane sulla mobility e sulla vita” by Jeffrey Schapp, that entails Group’s history and highlights the brand’s philosophy and future prospects.
History of Piaggio
Piaggio & C. SpA was founded towards the end of the 18th century in 1884 by Rinaldo Piaggio. The company was initially involved in producing locomotives and railway carriages. It was in 1917; under the wake of World War that Rinaldo Piaggio entered the aeronautical and military sector. From 1937-1939, the company got its name in the history of the automobile with 21 records to its credit for building aircrafts and engines at its Pontedera. The company started manufacturing trains, nautical fittings, aeroplanes, trams, buses, funiculars, aluminium windows after the company’s management was passed on to Rinaldo Piaggio’s sons in 1940. Enrico Piaggio decided to leave the aeronautical field in a bid to cater to people’s need for an affordable mode of transportation after the devastation of the world war. One of its most successful scooters, Vespa was launched in 1946, which received an overwhelming response from the customers with more than million units produced within ten years of its launch. Piaggio then built the 1957 Vespa 400, a tiny passenger car and in 1969 it purchased the motorcycle company Gilera. By 1988, Vespa reached 10 million unit mark and still continues to be one of the popular models from Piaggio.
Piaggio sells its products under its brands Piaggio, Vespa and Aprilia. It has several subsidiaries which aide in designing, engineering vehicles, manufacturing as well as distributing two-wheelers across global markets. Besides two-wheeled motor vehicles, Piaggio also transacts in compact commercial vehicles and robotics. The two-wheelers and commercial vehicles manufactured by the Italian auto giant is sold under the following brands-Vespa, Piaggio, Moto Guzzi, Aprilia, Derbi, Scarabeo and Gilera.
In the year 2003, Piaggio’s Museum was recognized as the Best Corporate Museum and it also received the Italian prize, ‘Premio Impresa e Cultura’ for its Archives. The company was felicitated the Corporate Art Award by pptArt for its Corporate Museum in 2016. Piaggio has achieved outstanding results in sports with 104 world championship titles to its credit with Aprilia, Gilera, Derbi and Moto Guzi. The German Quality and Finance Institute announced Aprillia as the top Italian innovative company in the scooter and motorcycle sector.
Upcoming Piaggio Bikes
- Piaggio FLY 150Expected Launch: Nov 201980,000 – 90,000 Expected Price
Market Segment For Piaggio Bikes
Piaggio is a pioneer in the bike manufacturing segment. Bikes from Piaggio are sold through the length and breadth of India through various dealerships. Some of its bikes have gained a lot of attention in the Indian market and this brand is bound to grow more in the coming years.
Performance & Mileage
Piaggio bikes are very reliable in nature. These bikes are considered to give good fuel efficiency when they hit the road. They might not outperform everything in terms of performance in other bikes, but it gives an overall satisfaction of ownership. Piaggio makes one of the best bikes in the world. A lot of focus is being laid upon efficient fuel burning and addition of technical features. Some of the best bikes in India, have fuel-saving technologies, which are the need of the hour as they pave an efficient way of developing performance bikes for emerging markets across the globe.
In terms of safety features, it gives one of the best in class features in its segment. The new bikes and scooters in this segment are giving particular consideration to rider safety hence it comes loaded with various safety features. With increasing number of accidents, safety features in a bike has become an integral part of a bike manufacturer.
The new generation of motorcycles and scooters has started gaining improved features and much nicer designs. New headlamp designs and sculpted fairing parts not only look better but also try to reduce wind blast and aid in cooling of motorcycles. World-class features, like automatic headlamps, LED head lamps, full digital meters, and ABS braking are gaining huge interest. This has improved safety and increased style quotient of new bikes across the entire portfolio.
The modern day bikes from Piaggio are coming up with new design to attract the young customers. Taking inspiration from the International brands, Indian companies are also adapting a futuristic design and styling elements. With a lot of innovation around looks and design, manufacturers have made it an important factor to consider before developing any new facelift or a new product.
With growing number of accidents, Piaggio spends quality time in choosing the right build quality to avoid damage to the vehicle. A strong build quality ensures a sturdy drive experience and more reliability and assurance to the rider in terms of safety.
Piaggio gives special attention to the comfort and experience. Seat quality, Handling experience, Ride quality have become an internal pre requisite when building a bike/scooter. A bike should be able to give a good ride experience to the rider for all kinds of terrains and long drives. Piaggio makes sure of that. Riders, need to feel that comfort factor while riding their bike may it be for daily city commute or long rides.
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