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Citroën Cars in India

PSA Group, the French car manufacturing company, announced in February 2019 that it will be launching its Citroen brand in India. Citroen cars are not visible on the Indian roads, but come 2021, it will change. The first Citroen model will be available by the end of 2021. The French automobile giant has been contemplating entry into the market for a couple of years now in association with CK Birla Group. Citroen cars India launch is a strategic move by the company, as the PSA Group looks to expand its network and increase its presence in new markets.


Citroen cars are renowned for their quality construction and technology. Most models ensure optimal performance and if PSA Peugeot Citroen Group can get its pricing right, the Citroen brand could become a force to be reckoned with. For the time being, prospective car buyers can do nothing but wait until the Citroen car India launch and hope that Citroen car prices in India are competitive for the different models that the brand will be introducing in the Indian market.Citroen C5 Aircross will be the first of the Citroen cars to hit the Indian market, and its expected price is INR 25 Lakh.

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    About Citroën Cars

    Citroen is a part of the PSA Peugeot Citroen Group since 1976. The company was founded by Andre-Gustave Citroen, a French industrialist, in 1919. With a short time, Citroen became known for its innovative technology, thanks to Traction Avant. This Citroen car was the first front wheel drive car in the world that was mass produced. It also had the distinction of the being the first to have a unitary body type and no chassis to support the mechanical components.


    In 1954, Citroen produced the hydropneumatic self-leveling suspension system, the first ever in the world, and then in 1955, the French automobile company launched the DS, the first car model with disc brakes. Citroen also introduced swiveling headlights in 1967 to improve visibility while driving on winding roads. These innovations have seen Citroen win numerous international and national awards. In fact, Citroen has won the European Car of the Year award three times.


    However, in the late 1960s and early 1970s, Citroen started facing cash flow problems and ownership issues. This prompted Citroen to join forces with Peugeot. In 1974, Peugeot acquired 38.2% stake in the company and two years later, in 1976, it became a majority stakeholder. This led to the formation of the PSA Peugeot Citroen Group.


    Citroen cars are not found in the Indian market. However, with a vibrant automobile market, Citroen will finally be entering the market. The conventional style and design of Citroen cars along with their outstanding quality will help Citroen become a popular brand in the Indian automobile market.


    The parent company, PSA, Peugeot Citroen Group, has already announced that the new Citroen cars in India will conform to the new industry standards that will come into effect later in 2019. However, the company is still closed lipped about the Citroen cars India launch, though a test car of the Citroen C5 Aircross was seen. It is quite possible that this Citroen SUV car will be one of the first ones from this brand to hit the market.


    Citroen Car Photos


    While Citroen is not disclosing too much about the Citroen car models that will be available in India, the rumor mills are busy stating that Citroen C5 Aircross will be the first Citroen SUV for Indian consumers. One can look at Citroen car images to get a good idea what they can expect to have in this car. Also, many Citroen car pics available online allow prospective buyers to get a glimpse of the interior and get amazed by the tech and plush interior.

    Citroen C5 Aircross


    Citroen Cars - FAQs


    1. Who owns Citroen?

    Citroen is a part of PSA Peugeot Citroen group, which is a French automobile giant. The PSA (Peugeot Societe Anonyme) acquired 38.2% stake in Citroen in December 1974. In April 1976, when Citroen went bankrupt, the PSA Group acquired 89.95% majority stake, leading to the formation of PSA Peugeot Citroen group.


    2. Where will the Citroen cars be manufactured in India?

    The PSA Group has already signed two joint venture agreements with CK Birla Group, who will be manufacturing Citroen cars and powertrains in its manufacturing unit based in Tamil Nadu. So, Citroen cars will be manufactured in India.


    3. Which will be the first Citroen car to be launched in India?

    It is expected that Citroen C5 Aircross will be the first Citroen model to hit the Indian market. While Citroen has not confirmed this, the C5 Aircross is expected to cost INR 25 Lakh.


    4. What are the specs of Citroen C5 Aircross?

    The C5 Aircross specs in India will be quite similar to those globally. At present, the model comes with petrol and diesel engines. The petrol variants are available with turbocharged 1.2-liter and 1.6-liter engines while the diesel trims have 1.5-liter and 2.0-liter engines. The model comes with a standard six-speed manual transmission. The automatic eight-speed transmission is optional.


    5. Which vehicles will Citroen C5 Aircross compete with?

    If Citroen C5 Aircross comes into the Indian market, its major competitor will be Jeep Compass, Hyundai Creta and Hyundai Tucson. This spacious SUV could end up being highly sought-after if Citroen maintains the same specs and standard as it does for the model globally.


    6. Will Citroen C5 Aircross be suitable for Indian roads?

    The C5 Aircross has Citroen’s proprietary hydraulic cushion suspension system. Hence, it will ensure a smooth ride and absorb sharp bumps with ease. However, if it comes solely with front-wheel drive, this could limit traction.


    7. What will the C5 Aircross be like on the inside?

    Globally, Citroen C5 Aircross is renowned for being a spacious and performance-oriented SUV. Usually, Citroen models have a high-quality interior finish and the same can be expected in the C5 Aircross when it launches in India. The model in other parts of the world has a high center console that has automatic drive selector and Grip Control dial (optional). It is equipped with an 8-inch touchscreen and a 12.3-inch digital instrument display. In the rear, the SUV has three independent seats rather than a bench seat arrangement. This enhances the sense of space in the vehicle.


    8. Will this be the first time that Citroen will enter the Indian market?

    No, Citroen had a go in the Indian automobile market in 1994 when it partnered with Premier Automobiles Ltd. During that stint, Citroen sold about 10,000 units of Peugeot 309. However, it was forced to exit the joint venture and depart from India in 1997 due to labor unrest and mounting losses. The automobile giant tried entering the market again in 2011 and had planned a factory in Sanand, in Gujarat. However, it shelved the idea due to the global economic downturn.


    9. Will Citroen cars be popular in India?

    Citroen is renowned for being a fuel-efficient and low emission brand. In India, most consumers look for fuel-efficient vehicles due to the rising petrol and diesel prices. So, Citroen cars stand a good chance of being successful in India.


    10. Will Citroen be the majority stakeholder in the JV with CK Birla Group?

    PSA Peugeot Citroen Group has signed a joint venture with CK Birla Group. According to the available records, it will be a 50-50 investment between the companies for the powertrain while the vehicle will see 80% investment by PSA Group and 20% investment by CK Birla Group.


    Latest Citroën Updates

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      India-bound Citroen C5 Aircross Receives 4-Star Safety Rating

      Mayank Gupta, 11-04-2019

      India-bound Citroen C5 Aircross Receives 4-Star Safety Rating

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    • 03
      Citroen C5 Aircross SUV to Launch in 2020

      Autoportal Team, 03-04-2019

      Citroen C5 Aircross SUV to Launch in 2020

      The Citroen C5 Aircross will be the first model from the company in India.

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      Citroen India: Why does it make sense?

      Davender Soni, 30-03-2019

      Citroen India: Why does it make sense?

      PSA Group enters again in India, but this time with Citroen. Scroll down to know abou...

    • 26
      PSA Group’s Citroen coming to India

      Ashish P Abraham, 26-02-2019

      PSA Group’s Citroen coming to India

      By the end of 2021, Citroen’s first model will be seen in the Indian market.

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