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ICML (International Cars & Motors Ltd.), the youngest generation in the elite club of automotive industry is the fully owned subsidiary of Sonalika Group and is also popularly known as Sonalika Tractors in North India. Currently operating under the experienced guidance of Mr. L.D Mittal, Mr. Deepak Mittal, and Mr. A.S Mittal ICML is rapidly spreading its wings to become a synonymous name of the established automotive industry in the competitive passenger car segment. The company joined hands with the prestigious MG Rover of UK for the technical know –how and is aggressively working to carve its niche in the MUV segment. Although ICML is currently only a drop in the passenger car segment ocean with very limited dealer and after service network but it is aggressively working towards expanding its network throughout pan India. ICML has invested around 1000 crores in its Himachal Pradesh based MUV plant for continuous production and expansion.

ICML is well known for producing MUVs well suited for Indian pockets and roads as well as global customers who value engineering more than style.<span style="\&quot;font-size:" 13px;="" line-height:="" 1.6em;\"=""> 

Rhino, the very first MUV from ICML stable was powered with superb common-rail engine. Although being efficient, economic, and comfortable it wasn’t a huge success due to obsolete styling, lack of brand awareness, and limited sales network. The lessons were learnt well and ICML decided to launch the all new “ Extreme ”, the very refreshing and upgraded version of Rhino. Launched at the attractive introductory price of Rs. 5.88 lakhs and equipped with the powerful new generation 2lt G-One series CRD-Fi engine it delivers the maximum 99BHP at 285 NM torque assuring better performance, robust driving, and suspension. The engine, based on the Piezo technology is also being supplied to General Motors for assembly in their Chevrolet Travera MUV.

Strategy Ahead
ICML has recently joined hands with Tata Capital for vehicle financing of their newly launched MUV, Extreme and as per the MOM signed between them, Tata Motors will provide loan to ICML at 11% interest and upto 90% on road cost of the vehicle. Although, ICML derives the advantage of legacy from parent company Sonalika Group and the technical know-how from renowned MG Rover, it still has miles to cross because manufacturing the world class products isn’t only enough, how well the company markets and sells it will ink their path to success in the industry which only knows survival of the fittest.

For details, visit - ICML India's official website.