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About Mahindra

Mahindra Rise/ Mahindra and Mahindra Limited is an automobile industry, which is a public type, traded as BSE SENSEX Constituent and BSE: 500520. Mahindra and Mahindra Limited was founded in the year 1945 in Ludhiana. The headquarters of Mahindra Rise/ Mahindra and Mahindra Limited is in Mumbai, in Maharashtra state, in India. It has served throughout worldwide area. The key people of Mahindra and Mahindra is Anand Mahindra, who is the managing director.

The products of Mahindra and Mahindra are such as 2 wheelers, commercial vehicles and automobiles. Total revenue in the year 2012 was 598.53 billion Indian rupees (11 billion USD), net income in the year 2012 was about 31.26 billion Indian rupees (570 million USD) and total assets in the year 2012 was 483.50 billion Indian rupees (8.8 billion USD).In the year 2012 it employed to about 15,147 people and its parent company is Mahindra group and its subsidiary is Mahindra 2 wheeler limited.

M & M (Mahindra and Mahindra Limited) is a multinational automobile manufacturing firm of India, which is headquartered in Mumbai, in Maharashtra state, in India. By production it is one of the prime manufacturer of automobiles in the democracy of India. It is an Indian conglomerate, a fragment of Mahindra group. In Ludhiana in the year 1945 the company was founded as Mahindra and Mohammed by brothers J.C. Mahindra and K.C. Mahindra and Malik GlulamMohammed. When India gained freedom from British and which resulted in the formation of Pakistan, later Mohammed migrated to Pakistan. In the year 1948, the company’s name changed to Mahindra and Mahindra from Mahindra and Mohammed. According to the Fortune India 500’s analysis of 2011, it was ranked at 21 place in the list of best companies of India.

In the market of Indiawith some major competitors, which includes Maruti motors that owns 60 % subsidiary from Japan’s Suzuki motors, Tata motors which is fully owned by sons of Tata; which also owns Jaguar land rover, Mercedes Benz, which has its headquarters in Poona, in Maharashtra, India, a subsidiary from Germany’s Daimler AG, Toyota and many others.

History of Mahindra

In the year 1945, as a trading company of steel Mahindra and Mahindra was established. Meanwhile it also saw opportunity of business in order to expand into a manufacturing and selling superior MUVs, under the license in India of Willys Jeep, it started with an assembly plant. Later it expanded as a manufacturers of Jeep in India, later the company startedupon the mission of expanding itself, selecting to utilise the industry of manufacturing of LCVs (light commercial vehicles) and agricultural tractors. Mahindra and Mahindra, today is a key player of game in the UV (utility vehicle) manufacturing and branding subdivisions in the automobile industry of India with its flagship Scorpio UV and exploits swiftly the rising global market presence of India in the both farming and automobile industries in order to push its goods in other countries too.

The company has engaged its interest in foreign markets and in new industries over past few years. In India by acquiring over kinetic motors it also entered into the industry of 2 wheeler. Mahindra and Mahindra also has its control over the electric car company REVA and its stake and in the year 2011 it acquired the motor company Ssang Yong of South Korea.

Reputation institute which is based from United States once ranked Mahindra among the top 10 Indian companies in the list of “Global 200: The World’s Best Corporate Reputations”.



On its products Mahindra & Mahindra is usually branded as “Mahindra”, which produces Saloon cars, Sports Utility Vehicles (SUVs), commercial vehicles, Pickups, tractors and 2 wheeled motorcycles. It also owns assembly facility in the United Kingdom and in PRC (mainland china), and in the United States of America it also has 3 assembly plants. With some foreign companies like USA’s Navistar International and France’s Renault SA, the company Mahindra holds business relationships.

Mahindra and Mahindra has a presence in global market and to several countries its products are getting exported. The global subsidiaries of Mahindra includes Mahindra Europe Srl., which based in Italy, Mahindra South Africa, Mahindra USA Inc., and Mahindra tractor Co. Ltd in China.

Mahindra started manufacturing passenger vehicles in the year 2007 on the month of April firstly with the company Logan under the joint venture of Mahindra Renault. Mahindra & Mahindra will make its very first entry into the segment of heavy trucks with Mahindra Navistar, the mutual business enterprise with United States’ International Trucks.

Mahindra manufactures and produces a range of wide vehicles including 3 wheelers, Light commercial vehicles and Multi Utility Vehicles. It manufactures about twenty models of cars which includes multi utility vehicles, larger like the Bolero and the Scorpio. Formerly Mahindra had a mutual business enterprise with Ford for building passenger car called Ford India Pvt Limited.

At the Delhi Auto Show in the year 2008, the executives of Mahindra said the firm is chasing an aggressive expansion program of product that would see the several new vehicles and platforms launch over next 3 years, including an SUV entry level designed for accommodating 5 passengers and backpacked by a smaller turbocharged diesel engine. True to its world, on the month of January in the year 2009 MahindraXylo was launched by Mahindra and Mahindra, and about 15000 units of Xylo has been sold over as of 2009’s June.

Also in 2008’s early, Mahindra and Mahindra started its first overseas operations of CKD with the Mahindra Scorpio’s launch in Egypt, with the partnership of Bavarian Auto Group. Later this was followed soon by facilities of assembly in Brazil. At the Bramont, in Manaus plant the vehicles assembled include Scorpio pickups in double and single cab body style pick up as well as Sports Utility Vehicles.

Mahindra planned for selling of the pickup trucks and diesel SUVs starting in 2010’s late in North America through a self-governing distributor, USA’s global vehicles, which has its base in Alpharetta, in Georgia. Mahindra announced about its plan of importing pickup trucks in the form of CKD (knockdown kit) from India in order to circumvent the taxes of Chicken. The complete vehicles of CKD that will be gathered together in the United Sates from parts kits shipped in crates. On the month of October in the year 2010, on the other hand, according to a report that Mahindra had indeterminately delayed the vehicles launch into the market of north America, naming legal issues between global vehicles and it after the contract’s retract with Global vehicles by Mahindra in 2010’s earlier, due to the selling of vehicles directly to consumers decision instead of over and done with Global vehicles. On the month of November in the year 2010, on the other hand, according to a report quoted by John Perez, the Chief Executive Officer of United States of America’s Global Vehicles, as approximating that he supposes small diesel pickups of Mahindra to go sale by 2011’s spring in the united states, although complications of legal remain, and Perez, hopeful while, admits that negotiation could yield additional year. The reports later suggests that the postponements may be because of Mahindra scrapping the truck’s original model and replacing it with a promoted one before marketing them to Americans. In the year 2012 on the month of June, a lawsuit of mass tort was filed by dealers of America against Mahindra, alleging the company of fraud and conspiracy. 

Mahindra & Mahindra also has its controlling post in MREV (Mahindra reva electric vehicles). It also gained the Ssang Yong motor company of South Korea’s controlling stake in the year 2011.

Mahindra & Mahindra has unveiled their comparatively comprehensively published Sports Utility Vehicle called XUV 500, puzzle titled as W201 on the September month in the year 2011. Mahindra & Mahindra’s new SUV has been internal designed and it is manufactured on the 1st global SUV platform, which could be used for manufacturing of more and more SUVs. The new XUV 500 of Mahindra in India comes with a price tag ranging betweenRs. 11.40 lakh to Rs. 15 lakh. In addition to India, the company targets also Africa, Europe, Latin America and Australia for this variant. Mr PawanGoenka who is a president of Mahindra stated about the plans of company to launch 6 new models in this fiscal year. The mini truck Maxximo’s CNG version was launched by company on the 29th of June month in the year 2012. The Verito’s new version in petrol and diesel options were launched by the company on the 26th of July month in the year 2012 to compete with Etios of Toyota Kirloskar Motors and Dzire of Maruti Suzuki.

In the sector of Military defence

Several military vehicles were built and assembled by the company, beginning in the year 1947 with the Willys Jeep’s importation for the World War II’s use. Axe finds its place in the line of vehicles of military. It also maintains a mutual business enterprise with Defence Land Systems, BAE Systems India.

In the sector of Energy

In the year 2002 in the energy sector, Mahindra & Mahindra made its grand entry, in reply to India’s demand growing for increased more electric power.

In the meantime then, more than 150000 powerol engines of Mahindra and sets of diesel generator have been set up in India, which offering proper standard quality power, as most larger company do, in areas with possibly less consistent grid electricity. The batteries, gensets, and inverters are manufactured at 3 facilities in Delhi, Chennai (Tamil Nadu), and Poona (Maharashtra) and across India with 160 service points offering 24X7 support for most of all key markets. Powerol is existent in countries across Africa, Southeast Asia, Middle East, and in Latin America- and expanding into Nepal, Bangladesh, and United Arab Emirates. The energy service of powerol consist mostly of telecom infrastructure and power leasing management. It became a major leader in the market in the year 2006 in the telecom segment (the market share in the year 2011 passed to 45 %). It won the Sullivan and Frost in the year 2007’s “Voice of the Customer” award for its telecom’s best practices.

Green power or eco-friendly is what the Mahindra Cleantech Limited specialises in. In response to Solar Power’s growing acceptance, it shaped a subsidiary for Mahindra Solar, in the year 2010 for offering a wide range of solutions to solar, both on grid and off grid, alongside Construction, Procurement, and Engineering.

Mahindra EPC is Mahindra group’s engineering procurement & construction member. A group company under the arm of Cleantech of Mahindra partners, they also offer solutions spanning for solar on grid solutions, Engineering, Procurement, and Construction and product solutions for off grid. In the year 2011 the operation was commenced by company and has commissioned successfully over 60MW worth projects of Solar Power PV.

In the intervening time, its product of off-grid include rooftop setups and power packs for public institutions and business organisations alongside electrification of rural area through home and lanterns and lighting systems for street. The company works thoroughly with farm equipment division of Mahindra for offering lighting products to India’s more rural areas. To offer solar power backup to sites of telecom in India it also works along with powerol of Mahindra. Mahindra Solar in the year 2011 received a rating of SP1A of CRISIL, which is the highest rating that any off-grid company of solar photovoltaic has ever achieved.

Farm equipment

For the market of India sometime in the 60s early Mahindra began tractors manufacturing. It is today one of the highest 3 tractor companies with annual sales of more totalling than 150000 tractors in the world. It has also expanded its line of product to include services for farm support via Mahindra ShubhLabh (crop protection, seeds, and linkages of market and distribution), Mahindra Samriddhi Initiative (which is provides services for the farm information and counselling), and Mahindra AppliTrac (products for farm mechanism).

The farm equipment division of Mahindra & Mahindra i.e. Mahindra Tractors is the world’s one of the top and largest company, with more dealership servicing through about 1000 to more than 1.45 million consumers.More than in 40 countries the tractors of Mahindra are available including in Australia, China, United States of America, India, New Zealand, African Countries like Morocco, Ghana, Sudan, Chad, Angola, Gambia, Mali, and in Nigeria, Latin America Countries such as the Caribbean, Central America, Venezuela, Brazil, Argentina and in Chile, South Asian Countries like Nepal, Bangladesh, and in Sri Lanka, the middle east like Syria and in Iran, Eastern Europe such as Macedonia, Turkey, and in Serbia. Mahindra made its grand debut in the year 2010 to 2011 into micro drip irrigation the Epc Industries Limited’s takeover, in Nashik. The tractor manufacturers of Mahindra has its products at 4 plants in India, 3 in United States, 2 in Mainland China, and 1 in Australia. The 3 major subsidiaries of Mahindra are Mahindra Yueda Tractor Company which is a mutual business enterprise with the Jiangsu Yueda Group, Mahindra Tractor Company of China, and Mahindra USA.

With the utmost satisfaction index of customer at 88 % in the industry, the Mahindra Company has harvested this highest mark of CSI.According to a survey of 2009’s of 200 most innovative and admired companies of Asia, Mahindra & Mahindra was named by wall street journal as one of the ten most reputed and trusted companies of India. In the year 2008 it earned a Golden Peacock award in the innovative services/products category for its internal progress of a loaded car. Mahindra & Mahindra in the year 2007 won the prize of Deming Application and quality medal of Japan’s for TQM (total quality management) excellence in business’s entire operations.

Mahindra also sells other equipment of farm in adding to tractors.

Automotive models

These are some most greatest and fantastic models including cars, SUVs, 2 wheelers, etc. that have ever produced in the history of Mahindra & Mahindra.

Mahindra MM550DP, Mahindra MM540DP, Mahindra Commander, Mahindra Armada, Mahindra Major, Mahindra Marshal, Mahindra Thar, Mahindra Legend, Mahindra Bolero, Mahindra Invader, Mahindra Scorpio, Mahindra Xylo, Mahindra XUV 500, Mahindra Verito, Mahindra Rodeo RZ, Mahindra Rexton, and the Mahindra Duro DZ.


It has won the Award of BCGCCCA (Bombay Good Corporate Citizen Award) for the year 2006 to 2007.

It has won the Award called Businessworld SEDF-FICCI Corporate Social Responsibilty in the year 2007.

From the analysed 16000 brands in the year 2011 the Mahindra & Mahindra as 68th most trusted brand of India and from the 17000 brands it has got 66th place as most trusted brand.

It has also won the Deming Prize.

It has won the Quality Medal of Japan in the year 2007.

The Bluebytes News has rated Mahindra & Mahindra as most the 2nd most reputed company for car India (as reported in its titled study “reputation benchmark study”) which was conducted for the sector of Auto (cars) launched on the month of April in the year 2012. 


For details, visit Mahindra's official website.