Mahindra & Mahindra is a renowned automobile manufacturing company based out of India and since its inception in 1945, the company has been going strong with its cars being ranked as among the most trusted and most reliable cars in the market since the past six decades. While the company has its headquarters in Mumbai, India, it has several assembly units across the world, making it a truly global company as far as its operations and reach are concerned.
It has its assembly units in China, USA and the UK, along with other countries. Mahindra cars, especially the SUVs and the tractors, are high in demand not just in India but also in South Africa, Australia, Malaysia and other parts of the world.
Mahindra manufactures SUVs, saloon cars, pick-up vehicles, lightweight commercial vehicles, heavy-weight commercial vehicles, motorcycles and tractors.
Foundation of Mahindra & Mahindra
Mahindra & Mahindra started as a steel trading company in 1945. The company was formerly known as Mohammed & Mahindra as it was jointly incorporated by the Mahindra brothers – Kailash Chandra Mahindra and Jagdish Chandra Mahindra, and Malik Ghulam Mohammed. Post partition, Mohammed moved to Pakistan and the company was renamed as Mahindra & Mahindra in 1948. The company soon moved into the manufacturing of MUVs under the license of Willys Jeep in India and later moved into the manufacture of agricultural tractors and LCVs.
Mahindra is particularly known for its foray into the SUV segment and has most of its popular cars belonging to this sector. The Mahindra Logan was the company’s first sedan and the company was well accepted in the passenger cars segment. The Logan was the result of the Mahindra and Renault collaboration.
The Acquisitions and the Expansion
The Mahindra & Mahindra company’s expansion story is one of the most inspiring as the company has taken a strong foothold in the foreign markets in a very less time. The company entered the two-wheeler segment with the acquisition of Kinetic Motors in India. The company also has a controlling stake in REVA electric car company and has also acquired South Korean based, SsangYong Motor Company as of 2011.
The business expansion for Mahindra & Mahindra, however, started in 2007 with its joint venture with Renault. However, the joint venture soon dissolved.
The company continued its expansion with acquiring a 51% control in Peugeot Motorcycles in 2014. The company, along with its affiliate, Tech Mahindra Ltd. has acquired a major stake in the Italian car designer, Pininfarina SpA. The company has also acquired a 75% equity in Hisarlar Makina Sanayi Ve Ticaret Anonim, a company that manufactures farm equipment, and this acquisition allowed Mahindra to foray into the Turkish market.
The latest acquisition by Mahindra & Mahindra in September 2017 was the Erkunt Traktor Sanayii AS, a Turkish tractor company. As a result, now Mahindra boasts a widespread global presence in different automobile and vehicle segments.
Mahindra Car Photos
Known for their high performance and low maintenance costs, the Mahindra cars in India have won the trust of the Indian customers over the years. The company has been manufacturing new cars in the SUV segment as that is the USP of the brand and every Mahindra new car model exceeds the expectations that the Indian buyers have from the brand. With the list of Mahindra new car launches including a Mahindra electric car as well, the anticipations are again high and the Indian buyers are looking forward to another great vehicle from the brand.
With most cars of Mahindra priced as mid-range cars, the company has a huge market share and continues to enjoy brand loyalty. The Mahindra SUV cars are particularly renowned for their high performance on even the toughest of terrains. You can look up online for some Mahindra cars images if you are considering this brand to be your next buy. The Mahindra car photos are sure to speak for themselves!
Mahindra Cars - FAQs
Q1. Are Mahindra cars expensive to maintain?
A. Mahindra cars are among the low maintenance vehicles that every driver would dream to own. Typically, maintenance costs on cars increase with age and that being said, Mahindra all cars have a great resale value. So that typically implies that if you service your car regularly, you can easily avoid the heavy repairs and maintenance costs quite easily.
Q2. Are Mahindra cars reliable?
A. Mahindra’s basic vehicles are very reliable. This is also the reason why the basic SUV models are particularly popular in rural areas that have rough roads. The cars like Bolero and Thar have very basic engineering and repairs can be handled easily. Hence, these cars are quite popular in the country.
Q3. How is Mahindra’s customer support?
A. Mahindra has always been known as a customer-centric company. The company has a strong after-sales customer support team that encourages people to forward their concerns and address their issues that are handled effectively and empathetically by customer support executives in a transparent manner.
Q4. Which is the most popular Mahindra car in India?
A. The Indian roads are hard to imagine without Mahindra Scorpio. The car has remained one of the most popular offerings from the automobile company.
Q5. How is the market for used Mahindra cars?
A. As Mahindra cars are renowned for having a strong build and also come with a high resale value, the used cars market for Mahindra cars is quite big. There are several pre-owned authorized Mahindra showrooms that offer the most affordable yet reliable used Mahindra cars.
Q6. What is Mahindra best known for?
A. Mahindra cars are best known for their sturdy make and reliability. The automobile company has been trusted for years for offering cars that are low on maintenance yet very high on performance.
Q7. Which is the most expensive Mahindra car in India?
A. The premium variant of Mahindra XUV500 is the most expensive Mahindra car in India priced at Rs. 19.28 Lakh.
Q8. Are Mahindra cars expensive to repair?
A. Mahindra cars are considered to be low on maintenance and that implies the repair costs associated with the cars are well within the budget. The cars have easy engineering and hence can be easily repaired. With affordable spare parts and other accessories, owning a Mahindra is definitely easier than many other car brands in India.