Founded in 1970, Mitsubishi is headquartered in Tokyo, Japan along with some of its international offices are located in all most every corner in the world such as in California, Cypress, Tonsley Park in United States of America, Schiphol of Australia, South Australia, Taytay of Netherland, Philippines, Rizal, Thailand, Pathum Thani, Khlong Luang. Mitsubishi’s key people are such as Takashi Nishioka as its Chairperson, Osamu Masuko as its representative director and as a president, Masahiko Takahashi as Australian president, Hiroshi Harunari as its Chief Executive Officer and president of United states of America, Dan Booth as CFO, EVP of United states of America, Gen Nishina as Netherlands president, Michiro Imai as thailand’s president and Hikosaburo Shibata as the Philippines’s president.
The products of Mitsubishi are majorly about light trucks and automobiles. The net revenue in the year 2010 of Mitsubishi motors was about 1.8 trillion in Japanese currency, total income of about 15.6 billion in Japanese currency in the annual year of 2010. Mitsubishi motors employees to around 30709 people in the year 2010. The parent company of Mitsubishi is Mitsubishi Group.
The multinational manufacturer of automobiles Mitsubishi Motors Corporation is headquartered in Tokyo’s Minato, in Japan. Mitsubishi Motors Corporation in the year 2011 was the 16th biggest manufacturer of automobile by worldwide production behind some other automobile companies such as Volkswagen Group, General motors, Hyundai motor group, Toyota Motor Corporation, Nissan, ford, Honda, PSA, Suzuki, Renault, Mazda, Daimler AG, BMW, Ferrari, and Fiat. Mitsubishi Motors Corporation is a portion of Mitsubishi Keiretsu, earlier it was the Japan’s biggest industrial group, and established in the year 1970 from the Mitsubishi heavy industries automotive division.
History of Mitsubishi Motor Corporation
The automotive origins of Mitsubishi Motor Corporation date back to 1917’s late, when the MSCPL i.e. the shipbuilding corporation private limited of Mitsubishi launched the variant A, which was 1st automobile by production of Japan. On an entire this model was built by hand and which was a 7 seater sedan car based on the model Tipo of Fiat, but it proved as so much expensive compared to the European and American mass production rivals, it had been discontinued in the year 1921 only after it had built over 22 models of exciting and powerful performance oriented cars in that stages itself.
The shipbuilding of Mitsubishi in the year 1934 was joined its hands with the MAC i.e. Mitsubishi Aircraft Corporation limited, which was a company established in the year 1920 for manufacturing other parts and engines of aircrafts. This unified company was also called as MHI i.e. Mitsubishi Heavy Industries, and which was the Japan’s private largest company. Mitsubishi heavy industries mainly had its concentration on making ships, railroad cars, machinery, and aircraft, but developed the prototype sedan PX33 in the year 1937 for use in military. It was the Japan’s 1st passenger car that has been built by Japanese with full time 4 wheel drive.
Soon after the II world War’s end, the company returned to vehicles manufacturing. The bus production of Fuso was resumed, on the other hand a small cargo vehicle over 3 wheels called a scooter and the Mizushima, which were developed by Mitsubishi. Zaibatsu on the other hand were well-organized to be dismantled in the year 1950 by allied powers, and MHL (Mitsubishi heavy industries) was split into 3 regional companies such as East Japan heavy industry, central Japan heavy industry, and West Japan heavy industry, each with a participation in the development of motor vehicle.
The Henry J, which was a low-priced American sedan imported by the east Japan heavy industry developed by Kaiser motors in CKD (knock down kit) form in the year 1951. Central japan heavy industry concluded a comparable agreement with Willys for CKD assembled CJ 3Bs of Jeep. This deal demonstrated more durable, with certified Mitsubishi Jeeps in construction until the year 1998, 30 years after Willys had replaced the variant.
By the 1960s beginning economy of japan was gearing slowly up; family motoring idea was taking off and wages were raising. CJHI, now known as SMHI (Shin Mitsubishi heavy industry) had already established again as an automotive department in the year 1953 in its headquarters.
Sales channel in japan
Presently, Mitsubishi Motor Corporation maintains 2 retail channels, which sells certain models such as Galant Shop and Car Plaza. Specific models are fashionable to either channel, on the other hand some models are obtainable at both networks, as required by market condition of local Japan. Following are the some vehicles which were sold in Japan.
Vehicle which were sold at Car Plaza (founded in the year 1978)
Mitsubishi Airtrek, Mitsubishi Challenger, Mitsubishi Aspire, Mitsubishi RVR, Mitsubishi Carisma, Mitsubishi Eterna, Mitsubishi Mirage, Mitsubishi Diamante, Mitsubishi Strada, Mitsubishi Legnum, Mitsubishi Delica, Mitsubishi Eclipse, Mitsubishi GTO, Mitsubishi FTO, Mitsubishi Cordia, Mitsubishi Tredia, Mitsubishi Libero, Mitsubishi Chariot, Mitsubishi Pajero, Mitsubishi Lancer, and Mitsubishi eK.
Cars which were sold at Galant Shop
Mitsubishi Debonair, Mitsubishi Galant, Mitsubishi Dignity, Mitsubishi Proudia, Mitsubishi Jeep, Mitsubishi Pajero, Mitsubishi Minica, Mitsubishi Lancer, Mitsubishi Minica Toppo, Mitsubishi Minicab, Mitsubishi Colt, and Mitsubishi Pajero Mini.
Parts of expansion strategy of Mr Kubo were to escalate exports by copying associations with well-formed companies of foreign. In the year 1971, therefore, Mitsubishi Heavy Industry sold fifteen percent share of United States automotive giant Chrysler in the newly developed company. Thankful to his deal, as the dodge colt in the united states Chrysler began selling the model Galant, pushing annual production of Mitsubishi Motor Corporation beyond a huge 250000 vehicles. The Galant in the year 1977 was sold in Australia as the model Chrysler Sigma.
A network in the year 1977 of sales dealership and Colt branded distribution had been formed across Europe, as MMC (Mitsubishi Motor Corporation) sought to start up Galant selling as the Plymouth Sapporo and Dodge Challenger. On the other hand, this expansion was the main reason to cause friction.
MMAL and 1980s
Mitsubishi finally reached annual production of 1 million cars in the year 1980, its joint venture was not so good by this time; as part of Mitsubishi’s battle for avoiding from bankruptcy, this caused the Chrysler to sell division of Australian manufacturing to Mitsubishi Motor Corporation.
The Mitsubishi brand in the year 1982 was introduced for the 1st time market of America. The Starion coupes, the Cordia, and Tredian sedan, were initially traded through seventy dealership in twenty two states, with 30000 vehicles allocation between them.
Other joint ventures of Mitsubishi Motors Corporation
With Volvo cars
Mitsubishi Motors Corporation participated in a mutual business enterprise with rival manufacturer of car Volvo and the government of Dutch at the former facility DAF in Born in the year 1991. The branded NedCar began its operation by manufacturing the 1st generation Carisma alongside with S40/V40 of Volvo cars in the year 1996.
The government of Dutch sold to its partners in the year 1999 and Volvo cars, by now fully owned by Ford, in the 2001 early sold its shares to Mitsubishi Motors Corporation to leave the company of japan as the only shareholder remaining. The facility presently manufacturers the Superminis and Mitsubishi Colt. Manufacturing of European market bound models of Mitsubishi Motors Corporation such as Mitsubishi Outlander, and engineered badged version of this car, are also produced in the Netherlands.
Mitsubishi Motors Corporation’s relation with PSA Peugeot Citroen
Mitsubishi Motors Corporation has joined its hands since 1999 with one of the leading manufacturer of automobile vehicles PSA Peugeot Citroen, after they agreed for co-operating on the diesel engines development using the GDI (Gasoline Direct Injection) technology of Company. They united for a second time in the year 2005 for developing the Sports utility version of Citroen C Crosses and Peugeot 4007, based on the model Mitsubishi outlander of Japanese Company.
Further 2 mutual ties were established in the year 2008 between the companies, 1st with the jointly owned production plant’s establishment in Kaluga that all manufactures up to 160000 sports utility vehicle based Mitsubishi Outlander for the fast growing market of Russia. Mitsubishi Motors corporation also joining its hands in the R & D (research and development) of electric power trains for vehicles which will run in small urban. According to the newspaper report of Japan’s Nikkei that Peugeot Citroen is going to sell the model Mitsubishi I MiEV which is an electric city car into the market of Europe by 2011.
Relationship of Mitsubishi Motors Corporation with Lonsdale and Colt
The name of Colt appears frequently if just have a look at the history of Mitsubishi Motors Corporation since its debut as a 600 cc displacement rear engine sedan in the 1960s early. It almost commonly refers today to the model Mitsubishi Colt.
Mitsubishi Motors Corporation’s relationship with Proton
Malaysia’s proton was initially very at the mercy of Japanese company, it was only assembling 1985’s Proton saga in the year employing components of Mitsubishi Motors Corporation at a newly developed plant in Shah Alam. Subsequent models such as Perdana and Wira were based on the Galant / Eterna and Lancer / Colt respectively, in advance the company finally manufactured an entire self-developed car with Waja of 2001 and proton Gen 2 of 2004. The car manufacturer controlled seventy percent of its market in domestic at this peak, even after Mitsubishi Motors Corporation ended their twenty two years long relationship as mutual business enterprise in the year 2005, by selling their stake of about 7.9 percent for 348 million to KNB. On the other hand, on the month of October in the year 2008, the technology transfer agreement were renewed by proton with Mitsubishi Motors Corporation, and the model proton Inspira, which is based on the platform of model Mitsubishi Lancer and it was officially unveiled on the 10th of November month in the year 2010.
South Korea’s Hyundai developed the model Hyundai Pony in the year 1975 by using Saturn transmission and engine of Mitsubishi Motors Corporation. The first car of Korea, it always remained in construction for nearly 13 years. In the company Mitsubishi Motors Corporation apprehended up to a ten percent stake, until disposing of last continuing stakes in the year 2003.
Australian production of Mitsubishi Motors Corporation
MMAL launched the model 380 of Mitsubishi on the month of October in the year 2005 to the market of Australia as the standby for its running long model Mitsubishi Magna, and it is the only vehicle of Mitsubishi Motors Corporation being built at the assembly plant of Australia at Clovelly Park.
The drop in sale at local could not be lessened by experts outside of the market of New Zealand and Australia. On the 5th of February in the year 2008, Mitsubishi Motors Australia declared that it would terminating its assembly plant at Adelaide by the March end. Between seven hundred and one thousand direct jobs would be vanished in industries supporting local manufacturing operations of Mitsubishi Motors Corporation.
End of Europe’s production
With operating losses about 287 million USD i.e. 22 billion yen in Europe, on the month of February in the year 2012 Mitsubishi Motors have decided to stop manufacture in Europe by 2012’s end.
Mitsubishi Motors Corporation will start trading its electric version model i MiEV, the mini car with all electric, along with lithium ion battery placed under the floor surface area, for merchandizing customers in the 2009s summer, a year ahead from announced schedule. The manufacturer of automobile had planned initially to start leasing car to municipalities and business in the 2009s summer and until the year 2010 it has to wait for the launch of retail. Mitsubishi Motors Corporation also has announced that about its plans of launching 5 other electric drive vehicles.
Mitsubishi Motors Corporation aims to cut the electric vehicles price to 2 million yen i.e. 21890 USD, down by 30 % by fiscal year 2012.
Mitsubishi Motors has got an almost ½ a century of experience at international motor sports racing events, exist before even the combination of Mitsubishi Motors Corporation. Beginning with races at streets in the 1960s early, the Mitsubishi Motors company found itself moving towards the off road race challenging. It had dominated rallies of endurance in the 1970s, the group N, group A classes of WRC through 1990s, and Dakar Rally through 1980s. The racing subsidiary of Mitsubishi Motors Corporation was Ralliart, even though the company stopped performing formally in races in the year 2010.
The motor sport debut of Mitsubishi Motors was in the year 1962 in the touring car racing, when it debuted in the MGP (Macau Grand Prix) with its highly powerful 500 Super Deluxe in an attempt for promoting its sales. The rear engined diminutive sedan made its debut on an auspicious day and it came out with top 4 places under the category of 750 cc displacement, with the driver Kazuo Togawa. The following year, Mitsubishi Motors entered with its newly designed model called Colt 600 and once again finished with 1, 2, and 3 place in the podium under 600 CC displacement class. Mitsubishi Motors racing division in its final time competition in the year 1966 with touring cars, scored a clean sweep in the podium under 750 cc to 1000 cc displacement class of Japanese Grand Prix in the year 1964 with the model Colt 1000, which was their 1st front engine vehicle used for competition.
Mitsubishi Motors racing division began concentrating on the emerging open wheel F 1 car categories at the grand prix of japan from the year 1966. They also secured first and second in the year 1967 and in 1968, and touched the podium in the year 1969, and in 1970 respectively.
Off road racing cars of Mitsubishi Motors
The safari rally of east Africa was the far most gruelling event on the WRC calendar in the 1970s. Mitsubishi Motors Corporation manufactured the model lancer 1600 GSR, which was specifically developed for the race marathon, and in its very first attempt itself, it won in the 1974 race. The high point of Mitsubishi Motors off road race cars division was their podium finish places in the year 1976, which was an event where twenty percent of the typical starters or debut racers had reached the finish line. It also successfully completed the race without any cases of engine failure or any other technical failure during the time of race, and secured all 1st, 2nd, 3rd, and 4th place in the southern cross rally in the 1973 year season race, the 1st of 4 back to back victories in this occasion with world class drivers such as Kenjiro Shinozuka and Andrew Cowan.
Mitsubishi Motors off road race cars continued to participate in the world rally championship during the 1980s, first with the model Lancer EX2000 Turbo charged version car and one more high performance race model called Startion. The company’s division then scored its major outright victories in the Group A with a model Galant VR four in the 1980s late, Mitsubishi Motors manufactured the model lancer evolution under the influences of Tommi Makinen of Finland, who was the winner of 4 back to back drivers title between the years 1996 and 1999, it also won the championship under manufactures or constructors of the race cars in the year 1998. The Mitsubishi Motors off road race cars division since the year 1973 have won thirty four World Rally Championship titles. At the FIA championship, that too was also dominated by the model Lancer Evo for showroom completed cars, winning 7 back to back title in Group N with 4 different drivers from the year 1995 and 2001 till. When the Mitsubishi Motors ostensibly lost its title in the year 2002, the manufacturer of class winning Car Company was Proton.
Mitsubishi Motors is also one of the very successful manufacturer of race cars in the Dakar Rally history, one of the challenging most and dangerous events in the motor sports history in the world. The maiden entry of Mitsubishi Motors Corporation was in the year 1983 with their newly designed and developed model called Mitsubishi Pajero, and it just took 3 attempts to win at the race. From then, the Mitsubishi Motors Corporation had won in the season 1992, 1993, 1997, 1998, and between 2001 and 2007, an unprecedented 7 victories and 12teh overall with 9 different drivers.
Mitsubishi Motors Corporation’s Partnership with Jackie Chan
Thirty prosperous long year’s association of Mitsubishi Motors Corporation with the Hollywood’s famous actor Jackie Chan. The actor who has used the Mitsubishi Motors vehicles exclusively almost in all his movies in his full career. In the year 1984, the Jackie Chan cup was held first, which was a celebrity auto race event held annually involving starlets from across the Asia and international motor journalists in Mitsubishis with PTCD alongside for assistance, this event was held in the year 2004 before the Macau Grand Prix when it moved to Shanghai. On the month of September in the year 2005’s rally art, the motorsport arm of Mitsubishi Motors developed fifty special versions of Jackie Chan SE of the model Lancer Evo IX. Jackie Chan also acts as the Mitsubishi Motors honorary DTRC i.e. china’s director of team Rally art.
The Mitsubishi Motors Corporation has 6 facilities of vehicle manufacturing in 6 countries such as in Brazil, United States of America, Thailand, Philippines, and in Japan, and co-owned 12 plants in mutual business enterprise with other automobile manufacturing companies. The Mitsubishi Motors Corporation also has 3 further transmission and engine manufacturing plants, 75 subsidiaries, partners, and affiliates, 5 research and development centres. The vehicles of Mitsubishi Motors Corporation are manufactured, assembled and sold in over 160 markets of other countries throughout worldwide.
Design, Research and Administration of Mitsubishi Motors Corporation in Japan
· Tokyo design studio and head office, in Minato, Tokyo.
· Development centre and car research centre in Okazaki, in Aichi.
· Development centre and car research centre in Kyoto.
· Development centre and car research centre in Tokachi Proving Ground, in Japan’s Hokkaido.
· Design, Research and Administration of Mitsubishi Motors Corporation around worldwide
· Research and development centre of Mitsubishi Motors of Europe GmbH is located in Trebur, in Germany’s Hessen.
· Research and development centre of Mitsubishi Motors of America, Inc. is located in Ann Arbor, in United States’ Michigan.
· Research and development centre of Mitsubishi Motors of America, Inc. and research and design centre is located in California’s Cypress, in United States of America.
· Production facilities of Mitsubishi Motors Corporation in Japan
· The production facility Nagoya Plant of Mitsubishi Motors is located in Nagoya, in Aichi.
· The production facility Mizushima plant of Mitsubishi Motors is located in Kurashiki, in Okayama.
· The production facility called Pajero Manufacturing Corporation private limited of Mitsubishi Motors is located in Sakahogi, in Gifu.
· The powertrain plant is located in Kyoto and one more powertrain facility is situated in Koka, in shiga.
· MMNA i.e. Mitsubishi motors north America, Inc. is located in Illinois’s Normal, in United States of America.
· MMPC i.e. Mitsubishi motors Philippines Corporation private limited is located in Rizal’s Cainta, in Philippines.
· MMBC i.e. Mitsubishi motors Brazil corporation is located in Brazil’s Catalao.
· MMTh i.e. Mitsubishi motors Thailand is located in Thailand’s Klong Luang.
· Laem Chabang powertrain plant is located in Thailand.
· Netherlands car B.V. i.e. NedCar is located in Netherland’s born.
· Leadership of Mitsubishi Motor Corporation
· During the year 1970 and 1973, the leadership of Mitsubishi Motor Corporation was under the control of Yuji Sato.
· During the year 1973 and 1979, the leadership of Mitsubishi Motor Corporation was under the control of Tomio Kubo.
· During the year 1979 and 1981, the leadership of Mitsubishi Motor Corporation was under the control of Yoshitoshi Sone.
· During the year 1981 and 1983, the leadership of Mitsubishi Motor Corporation was under the control of Masao Suzuki.
· During the year 1983 and 1989, the leadership of Mitsubishi Motor Corporation was under the control of Toyoo Tate.
· During the year 1989 and 1995, the leadership of Mitsubishi Motor Corporation was under the control of Hirokazu Nakamura.
· During the year 1995 and 1996, the leadership of Mitsubishi Motor Corporation was under the control of Nobuhisa Tsukamura.
· During the year 1996 and 1997, the leadership of Mitsubishi Motor Corporation was under the control of Takemune Kimura.
· During the year 1997 and 2000, the leadership of Mitsubishi Motor Corporation was under the control of Katsuhiko Kawasoe.
· During the year 2000 and 2002, the leadership of Mitsubishi Motor Corporation was under the control of Takashi Sonobe.
· During the year 2002 and 2004, the leadership of Mitsubishi Motor Corporation was under the control of Rolf Eckrodt.
· During the year 2004 the leadership of Mitsubishi Motor Corporation was under the control of Yoichiro Okazaki.
· During the year 2004 and 2005, the leadership of Mitsubishi Motor Corporation was under the control of Hideyasu Tagaya.
· During the year 2005 and to till present, the leadership of Mitsubishi Motor Corporation was under the control of Osamu Masuko.
For details, visit Mitsubishi's official website.