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Why Renault Lodgy sale is so low?

By: naveen reddy on 21 october 2016

1 Answers:

Despite being a good MPV, Renault Lodgy sales is falling month on month. The Lodgy currently averages about 400 unit sales every month, which is far below the company’s expectations. In my opinion the probable reasons of the low sale of Renault Lodgy are:

− The lack of a vast service network is considered one of the reasons for the drop in sales.
− Resale value of Lodgy is lower than competition.
− Emergence of compact SUVs and crossovers in the market.
− The second row seating space is comparatively lesser than competitive MPVs like Innova, Ertiga and Mobilio.
− The reason for low sales is also the poor marketing by Renault India.
− Lodgy doesn’t have good perception in India when it comes to reliability.

akhil   2016-10-21

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