Tata is an Indian multinational conglomerate company. Its headquarters is located in Mumbai, Maharashtra. Tata was formed by Jamsetji Tata in 1868. It has operations in over 80 countries across six continents.
The major Tata companies are Tata Motors, Tata Consultancy Services (TCS), Tata Steel, Tata Chemicals, Tata Power, Tata Global Beverages, Titan Industries, Tata Teleservices, Taj Hotels and Tata Communications. The total market capitalization of all the Tata companies was over $89.88 billion as estimated in the year 2012. More than 58% of Tata’s revenue is from abroad .Tata Motors Limited, previously known as TELCO is one of the multinational automobile manufacturing companies of Indian origin. The majority of their products are trucks, passenger cars, vans, military vehicles and even buses. Tata is world's 18th largest company in terms of vehicle production. It is also second-largest bus manufacturer and in terms of volume, the 4th largest truck manufacturer.
They have assembly plants and auto manufacturing units in Pantnagar, Jamshedpur, Pune , Dharwad , Sanand and Lucknow in India. Tata Motors has assembly plants and auto manufacturing units also in Thailand, Argentina, and South Africa and in UK. It has development and research centers in Jamshedpur, Lucknow, Pune and Dharwad in India. It also has research and development centers in Spain, South Korea, and UK. Tata has partnerships with bus manufacturing companies such as Tata Marcopolo and has a joint venture with companies manufacturing construction equipments such as Telco Construction Solutions , Hitachi. Tata Motors Limited came into light as a prominent manufacturer in 1945. The company in collaboration with Daimler-Benz produced its first vehicle for commercial use in the year 1954. They split up in 1969. In 1991, they entered into the field of passenger vehicle dealing by launching its first car. In 1992, Tata Estate launched a wagon design and then in the year 1994 Tata Sumo, a commercial vehicle was launched. In 1998, India's first SUV- Tata Safari was launched. Indica , the finest user-friendly passenger car was also launched in the year 1998. Although initially criticized, its powerful engine, fuel economy and a very good marketing strategy pushed this car towards success. Indica was improvised and a second version called V2 was released and this version became a huge hit.
In 2004, Tata Motors acquired Daewoo Commercial Vehicles Company, a South Korean truck manufacturing company and in 2008 Tata Motors acquired Jaguar Land Rover, a British premium car maker. Large number of cars was exported to Africa successfully. The huge success of this vehicle played a very major role in the growth of the company. Over 21% stake in coach manufacturer and Spanish buses Hispano Carrocera were acquired by Tata in the year 2005. With the launch of new vehicles such as buses and trucks, Tata had progress in their market area expansion. Tata along with Marcopolo- a famous Brazil-based company, decided to build coaches and buses. In 2009, Tata motors limited overtook Hispano Carrocera. They acquired over 80% stake for a sum of 1.85 million Euros in the Italy-based design and engineering company Trilix in 2010.
In India, Tata Motors is one of the top 4 in producing passenger vehicles. Manufacturing base of Tata Motors are present in Pune , Jamshedpur (Jharkhand), Lucknow, Dharwad (Karnataka) and Pantnagar (Uttarakhand).A plant was also established at Sanand by Tata Motors. There are over 3500 touch points for Tata dealership, service, sales and parts in India. Tata even has joint venture/franchisee assemblies in Bangladesh, Kenya, Ukraine, Senegal and Russia. Tata has dealership in over 26 countries-spread over 4 continents. Tata has a large consumer base in India. It also has a huge network in Bhutan, Bangladesh, Nepal and Sri Lanka. There are over 250 Tata dealerships in over 195 cities spread across twenty seven states. After Maruti Suzuki and Hyundai, Tata has the 3rd largest service network throughout India.
In 2004, Daewoo Commercial, a Vehicle Company from South Korea was acquired Tata Motors. The reasons are
- Company's global idea is to minimize exposure in domestic means. The domestic exposure is over 94% in MHCV segment and in the area of light vehicle, it is around 84%.
- To increase product portfolio Tata recently introduced 25MT GVW, Tata Novus from Daewoo’s from South Korea with TDCV platform.
The 2nd largest commercial heavy vehicle producer is Tata Daewoo in South Korea. Tata Motors and Tata Daewoo have jointly worked to produce trucks like World Truck and Novus and buses such as Star Bus and GloBus. Tata Limited provides design and engineering services to the automobile industry. It holds over 86.91 percent of Tata Technologies Limited’s total capital. Even though it is located in Pune, the major operation occurs in Europe and US through subsidiaries in Detroit. In Thailand, it is established as Tata Technologies. It is a large provider of software services through BPO and IT services space. Its major global clients include General Motors, Ford , Honda and Toyota . In August 2005, Tata Technologies Limited acquired the design services and British engineering company called Incat for four billion Indian Rupees. They specialize at product lifecycle management, design and engineering services and the international aerospace and automotive engineering markets. The Technical Centre for Tata motors is an engineering and automotive design company, located in the United Kingdom. Tata Motors European Technical Centre was set up in the year 2005. They are credited for being one of the joint producers of the famous World Truck. The collaboration between Tata and Marcopolo-a huge Brazilian company resulted in a successful bus manufacturing facility. Tata holds about 51% of shares and Marcopolo has about 49%. This facility was named Tata-Marcopolo. They simply assemble and manufacture fully built coaches and buses which are particularly targeted at improving mass transportation facility. It utilizes expertise and technology in aggregates and chassis from Tata and the methods to do so-including systems and processes for building the body of the bus from Marcopolo. They have released a city bus with low floor feature which has found be highly popular in major cities such as Coimbatore, Delhi, Chennai, Hyderabad, Lucknow, Pune, Mumbai and Bangalore.
Joint ventures by Tata
There have been some most popular brands of cars manufacturers with whom Tata share their shares with. Some of these are listed below:
Tata Marcopolo is considered to be the unit of joint ventures which features bus manufacturing. This joint venture between Tata motors and one of the most popular Brazil oriented company for bus manufacturers named Marcopolo S.A. in this joint venture, Tata Motors comprises of 51% of shares while the Morcopolo S.A comprises of about 49% of shares in this joint venture. This joint venture assembles some of the best full manufactured buses as well as coaches which are primarily targeted towards the transportation of rapid mass systems. It makes use of high end technologies and crafted with expertise over chassis and finally gets aggregated from the Tata motors. The body building as well as know-how in systems and processes is designed from the Marcopolo Company. The buses manufactured under this joint venture are used in some of the major cities in India. The manufacturing facility of this company is considered to be located in dharwad.
Tata motors have also made the joint venture with one of the other popular car brand in India, Fiat. Since the joint venture, Tata motors were also able to gain the knowledge and technology behind the diesel engines crafted perfectly by fiat. All fiat cars which are sold in India are under the joint venture with 50 / 50 %. They are currently looking to extend their relationship adding another car segment giant of the market, Iveco into the joint venture and produce some higher technology cars to Indian market.
Telcon construction solutions:
Telcon construction solutions is considered to be a joint venture among the Tata motors and Hitachi which are primly targeting the manufacturing of excavators and other types of equipments which are used in construction purposes. They have been providing great level of segments thus making the construction task must easier.
Tata motors have also unveiled some of the top class electric vehicles which includes the electric version of the popular passenger type vehicle Tata indica. The Tata ace on the other hand is very popular commercial vehicle which has been provided with the capability to run with the help of lithium batteries. As per the information provided by the company source, the electric version of the Tata indica was launched during the year 2010 in India. The electric vehicle engine technology was considered to have been brought from the Norway firm called Milijobil Grenland / innovasjon for the whooping amount of 1.93million USD. This company specializes in the development of electric engines for passenger vehicles as well. Tata motors have already launched four hybrid star buses with low floored capacity along with CNG electric technology. This is used in India by Delhi Transport Corporation. It was considered to be used in commonwealth games as well. It has also pride vehicles to be the first eco friendly transportation vehicle for transportation in India.
Other notable vehicles by Tata motors
Tata ace is considered to be the first India’s indigenously developed mini truck with sub one ton capacity. It was launched into the market during the year 2005. This mini truck made a great success in the market of India thus by creating a new mode for transportation. The analysts of automobiles have claimed that, Tata ace has literally changed the dynamics when it comes down to LCV segment (light commercial vehicle). It created a new segment which provoked other manufacturers to follow the new lane. Ace instantly became the first choice of every Indian transporter and for all those owners of single trucks present in both rural and urban areas. This vehicle offered a great level of transport in both rural and urban sections of roads.
By the end of October 2005 the sales of LCV by Tata motors have increased by 36.6% with the increased requirement of about 28,000 units with rising demand for the vehicle Tata ace. This led Autoline, the company which built the load body of Tata ace to produce more than 300 load bodies every day for Tata motors to meet the demand.
Tata ace is considered to be the top selling vehicle of TML with more than 500,000 sold units till June 2010. Tata motors have invested 1000 crore INR to build the dharwad plant present in Karnataka, India with a total capacity of more than 90,000 units. It also launched 2 different models of Tata ace with capacity of 0.5T. The models are named as Tata ace Zip and Tata ace Magic iris.
For details, visit Tata's official website.