When will Tata change its taxi image?
By: Raman on 6 june 2015
Hey Raman !!
The new Bolt from Tata motors has very classy exterior designing and packed with great features. It has a First-in-class smoked Projector headlamps, TATA Signature grill with unique humanity line - Piano black finish, striking power bilge on the bonnet showcasing raw power under the hood, dynamic alloy wheels, flame-shaped tail lamps, floating roof accentuated on matte black pillar foe an aggressive forward pouncing stance, sporty rear spoiler, snazzy java black interiors. The interiors are very good looking and fully featured, it has a touchscreen music system, navigation by mapmyindia, video playback option on the system, voice command recognition to control music and AC, surround sound effect with 4 speakers and 4 tweeters and many more.
At least Tata is not changing its image right now with Bolt at all. God knows why, Tata loves Its Indica models so much. Indica is nothing more than a taxi at all. And the Bolt is looking same without any exterior change at all. It’s more or less an Indica only. Tata cannot overcome its taxi image at all with this vehicle. It’s the same burger with paneer in place of aloo tikki.
Agree with the funny quote above, Bolt is nothing more than Indica. Tata should have changed the exterior of same looking stupid piece of taxi car Indica. I really appreciate Tata for after being ignored totally by customers still they are making Indica or Indica like looking cars. The exterior should be some bold looking and may be little compact. Anybody in india can identify Indica by looking it from 2 kms behind.
Tata is getting some new models with good design but even I haven’t got the reason behind launching Tata bolt. Maybe Tata want to launch a new car for its taxi section or commercial customers. They have to think about their commercial customers also. But still wondering why another Indica, they can give some better. The only thing I can see in Bolt exterior is some more chrome and few lighting enhancements and everything else is the same Indica style.
Indica is no more accepted by Indian peoples Tata should understand it clearly. The image of Tata is not more than the taxi at all. They have some very good engines and cars like Zest and more coming in future but they should have a research and development team on exterior design itself if they want to overcome the taxi image. I am wondering why they don’t look the other companies’ exterior; it works more like a government company, no innovation and not even good service.
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