Why the price tag of Tata Sumo is low as compared to other SUV in market?
By: Sumesh on 20 june 2015
Hello Sumesh !!
Now a days Tata Sumo has very Low demand due its outdated looks and features. Tata sumo is an outdated SUV because now a days SUV's are many new features like Parking censors , Back cameras etc which make Tata sumo outdated. Tata sumo has not changed its exterior since 1994. These all problems makes Tata sumo's price Lower then the other SUV's curently present in market.
Tata Sumo Gold is the entry level MUV (Multi Utility Vehicle) by the Tata Motors which targets highly competitive budget conscious mass segment. To reduce the manufacturing cost of the vehicle Tata Motors has equip it with very limited number of comfort, safety and luxury features. This is the primary reason when you compare it with the other vehicles in the same segment it looks quite cheaper.
The demand of this Tata Sumo has decreased due to increase in the innovating design of other SUVs in the market. Though Tata has made some changes and brought some key features in their specification list like parking camera, LCD touch screen, better audio system etc.
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