Why Tata Zest is not seeing on road much?
By: Kiran on 1 july 2015
Hello Kiran !!
Tata Motor’s Zest has a production constraint as a result they are not able to match up to its demand. The waiting period for the car is several weeks. Zest has a waiting period up to six weeks for the automated manual transmission (AMT) version. So far the company has clocked sales of around 10,000 units of the Zest. On the other hand the car was launched 3 months back so it will take time to become popular on roads.
Primarily the car is new and has been launched just a few months back. Having taken into consideration that fact it will also be wise to say that the car will indeed need some more time to get acquainted with the common public as a primary luxury sedan. The car also has a hefty waiting time period which indeed stretches to several weeks, or even months. Having taken into consideration these factors, it will be wise to say that the car will be seen more often in the traffic after some months have passed by, perhaps when the sales ratio of the car will have increased considerably.
The Tata Zest is a recently launched model from Tata giving smooth drive and premium interior quality. The reason why it needs to gain more popularity than what it has is that it needs to have more brand presence and marketing in the market. The demand is high and supply is slow which should be soon matched. Since it is such a hit model it needs to be more present in the market.
The Tata Zest is the latest models from Tata and been launched few months ago in the market. The booking to sales time of the car is high and because of the high waiting period people prefer other models in this range. Another reason is its low storage space can turn off few people from buying it too. The design is also basic of a sedan which may not lure some people.
The Tata Zest is a high performance car from Tata with iconic features. It has tough competition though from few sedans from Toyota and Maruti in terms of style and performance. Owing to its long waiting period and niche in the market it will take some time to come up in the market though it has amazing features and good interior comfort too. The luxury sedan will soon be established in the Indian market.
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