Volvo Cars is a Swedish automobile company that manufactures SUVs, station wagons, sedans and compact executive sedans. Today, it is a subsidiary of the Chinese automobile company, Geely. Volvo Cars, known in Swedish as Volvo Personvagnar, has its headquarters in Torslanda in Gothenburg, Sweden.
The Volvo Group was established in 1927 as a subsidiary of the reputed ball bearing manufacturing company SKF. The parent company SKF sold a significant portion of its shares to AB Volvo when it was introduced on the Stockholm Stock Exchange. AB Volvo is the truck and heavy construction equipment manufacturing company. Volvo Cars was a part of this group until 1999 when AM Volvo sold it to Ford Motor Company. Subsequently, Geely acquired this company in 2010. Both AB Volvo and Volvo Cars use the traditional Volvo logo.
Foundation of Volvo
Volvo means ‘I roll’ in Latin. The traditional Volvo logo was registered in 1915 by SKF for a specific series of ball bearings. However, it never used it for this purpose. They reserved the trademark for the automobile manufacturing company that they formed in 1927.
The company launched its first Volvo Car, Volvo OV 4 on 14 April, 1927. Sweden has a cold climate and a rough terrain. The primary characteristic of the Volvo cars was that it could hold in the harsh environment and on challenging terrains. Volvo released their first passenger car in 1944. The Volvo PV444 was the smallest car at that time, but it was extremely popular. The company started exporting these passenger cars to the US from 1955. North America has always been one of the favoured locations for the Volvo vehicles.
Volvo expanded its operations by setting up their first assembly plant outside Sweden in 1963 when they opened the Volvo Halifax Assembly in Halifax, Nova Scotia. In 1964, it opened its Torslanda plant, one of its largest manufacturing sites. The opening of the Ghent plant in Belgium in 1965 was their first outside Sweden in the European Economic Community. The year 1989 saw the opening of the second plant in Sweden in Uddevalla.
The Acquisition and the Expansion
Volvo realised that the company was too small to survive in this highly competitive automotive industry in the future. They were looking for mergers and acquisitions to strengthen their base. The merger of Volvo and Saab was on the cards in the late 1970s but received severe opposition from institutional actors in Sweden. The deal was a lucrative one where Volvo would have received SEK 200 million and a 10% concession in the Oseberg Oil Field. Similarly, a Swedish stockholder’s association blocked an attractive merger deal with Renault in 1993.
Before the failure of these two major merger deals, the Volvo Group had acquired the passenger car division of the Dutch car company, DAF. It started marketing the small DAF cars as Volvo before releasing the Dutch-built Volvo 340. The year 1986 was the best for the Volvo Group as they sold more than 113,000 cars in the UK alone. Subsequently, upon the arrival of the Japanese car brands like Acura, Lexus and the Subaru station wagons, Volvo lost its market share.
The Volvo Group decided to concentrate on the larger commercial vehicles, thereby resulting in the offloading of their car manufacturing business. Ford saw this as an opportunity and hence acquired Volvo Cars as a welcome addition to its Premier Automotive Group. As a result of this acquisition, two companies use the Volvo trademark. One is the Volvo group that manufactures trucks, buses and heavy construction equipment. The other is the Volvo Cars taken over by Ford, and subsequently by the Zhejiang Geely Holding Group.
Volvo was an integral part of the Ford Group from 1999 to 2010 along with popular brands like Jaguar, Aston Martin and Land Rover. Subsequently, Ford sold the Jaguar and Land Rover to the Indian company, Tata Motors in 2008. Volvo cars were facing stiff competition from the BMW and Mercedes sedans. Hence, Volvo came up with a second generation Volvo S80 and the Premium Crossover Volvo XC60.
The global economic crisis took a toll on the fortunes of Volvo Cars. Ford decided to offload the company in December 2008 and approached the Swedish Government for a bailout for Volvo cars. The original parent company, AB Volvo agreed to help Volvo Cars. There were other investors in the fray, such as BMW of Germany, and Chinese and Russian investors. Amidst rumours that Volkswagen would acquire Volvo Cars, the Geely Group bid US$ 1.5 billion and acquired Volvo cars in 2010. Ford and Geely Group signed the agreement for US$ 1.8 billion in August 2010.
Under the new set-up, Volvo refocused on high-quality cars and developed a line of 3- and 4-cylinder diesel and petrol engines. It also introduced the S90 sedan and the Volvo V90 wagon along with a redesigned XC90 SUV.
The year 2015 saw Volvo selling more than half a million cars, the highest in its 89-year-old history. The sales in the US also saw an increase. In 2017, it announced that all their new models from 2019 onwards would have an electric motor in their powertrain. Volvo also plans to launch three electric cars between 2019 and 2021, and a couple more under the Polestar performance brand. Uber has agreed to buy up to 24,000 Volvo cars in this period.
Volvo cars India are traditionally robust and reliable. They place great emphasis on safety. This company introduced many safety measures such as laminated glass, three-point safety belt, rear-facing child seat, child-safety cushion in the armrest, Side Impact Protection System, side airbags and so on. One of the pioneering safety initiatives was the introduction of the Blind Spot Information System. The Volvo S80 comes with a Personal Car Communicator remote control as an optional feature.
Volvo Car Photos
Volvo India cars use a unique system for naming their models. They have a method comprising of letters followed by the serial number. For example, V stands for ‘Versatile’, S denotes ‘Sedan’ and XC means ‘Cross Country’. They have a robust model V70XC (not available in India) that indicates an all-wheel drive paired with a raised suspension, thereby giving the vehicle the look of an SUV. Have a look at some of the beautiful pictures of Volvo cars here.
Volvo Cars have nine models active in India at present. Here is the list of Volvo cars in India 2018. The Volvo car images suggest that these are some of the best-looking vehicles in the world.
Volvo Cars – Frequently Asked Questions
1. What is the price of a Volvo car in India?
Volvo has nine models in the Indian market. The Volvo cars starting price in India is INR 27.69 lakhs for the Volvo V40. The high-end Volvo SUV car, Volvo XC90 is available in the range of INR 77.41 lakh to INR 1.31 Crores. The latest model Volvo cars are a treat to own.
2. Are Volvo cars expensive?
If you are looking for Volvo cars low price, then let us tell you that compared to the Indian manufactured cars, the Volvo cars are expensive. However, they also come with various advanced features. Volvo cars have the latest safety measures in their vehicles. The Volvo XC90 T8 Excellence model is the most expensive Volvo car in India with a price tag of INR 1.31 Crores. It is very difficult to get cheap Volvo cars for sale.
3. Does the Volvo car qualify as a luxury car?
Volvo cars maintain a high level of excellence. They offer the best safety standards that you would not otherwise experience in Indian-made cars. Therefore, Volvo cars, especially the higher-end models, qualify as luxury cars.
4. Which country makes Volvo cars?
Volvo Cars is a Swedish company having its primary plant in Torslanda in Gothenburg. The company has another plant in Uddevalla. Today, the Geely Group owns the Volvo cars, but it is still a Sweden-based company.
5, Are there 4X4 Volvo cars in India?
The Volvo XC90 is one of the best Volvo 4X4 cars available in India. This car is available in the price range of INR 77.41 lakhs to INR 1.31 Crores. It is one of the best Cross Country vehicles from Volvo.
6. Are there any old heritage Volvo cars available in the market?
You cannot find the heritage cars in the company showrooms. However, there must be people having these Volvo Heritage Cars. Many people in India take part in vintage car rallies. Volvo is an old company having a history of making cars since 1927. There are always chances of someone owning one of the Volvo Heritage cars.
7. What are the Volvo concept cars?
Concept cars are those that the manufacturing companies produce but do not introduce in the market. They exhibit them in showrooms and use them for further research activities. There are many such Volvo concept cars, such as the Volvo SCC, Volvo Concept XC Coupe and Volvo Tundra, to name a few.
8. When can we expect the Volvo electric cars on the roads?
Volvo has made a start in this aspect. It has announced that all cars manufactured from 2019 onwards will have an electric motor. It plans to release three electric car versions between 2019 and 2021.
9. What is the Blind Spot Information System in Volvo?
Volvo has introduced the Blind Spot Information System in a couple of its models, such as S40 and V50. These models are not available in India. The Blind Spot Information System is a sensor placed on the driver’s side rear view mirror and the rear portion of the vehicle to help the driver by producing a visible or audible alert when the car enters a blind spot, especially when the driver switches lanes or reverses while parking. The V40 available in India has an enhanced Blind Spot Information System that can detect approaching vehicles up to 70 metres behind the vehicle.
10. Which Volvo car comes with the maximum safety measures?
The Volvo cars come with the highest numbers of safety measures. Volvo has pioneered many of them. They have even patented many safety systems such as the three-point safety belt and the rear-facing child seat.