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10% Decline in Toyota Sales for July, Two New Products to be Unveiled

Snapshot: TKM (Toyota Kirloskar Motors) the well renowned Japanese multinational car manufacturer in India, recorded an overall sales of 14,470 vehicles in the month of July 2013.

TKM (Toyota Kirloskar Motors) the well renowned Japanese multinational car manufacturer in India, recorded an overall sales of 14,470 vehicles in the month of July 2013, which is exactly 1592 units less than last years value of 16,062, so that means the sales has gone down by 10% since the last year. 2,955 vehicles of the Etios model were exported last month. 11,515 vehicles were sold in the conjugal car market in July 2013, when compared to 14,574 vehicles in the same month of 2012, so that’s 3059 units less than last year.

Even though the sales have gone down by 10%, Toyota will be introducing two new models into the market, the Camry hybrid, which will be unveiled next month and a refreshed Corolla Altis which will see daylight in the following months of the hybrid release. Until now the Corolla Altis has been the best seller in its segment, but it all came crumbling down when the Hyundai fluidic Elantra came to play. Not only then, when the Corolla was a best seller in its segment, which the car has held for many years in the past, the Honda Civic came really close to pushing the Corolla of a cliff, but it managed to hold on and survive, even though it did, the Corolla lost its crown. However , the new Altis could change all that, it can take the crown back which rightfully belongs to the Corolla from its rivals of the D segment.

The deputy managing director and chief operating officer of commercial and marketing, Mr.Sandeep Singh commented on the July 2013 sales. He said that the car market in India continues to be lethargic and it seems that the Toyota brand is going through a tough time, but looking from the bazaar viewpoint he said it may get even worse, than it is now.

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