The country’s second largest car manufacturer Hyundai Motor India has posted an escalation of 11.58% in sales for the month of August 2013. The domestic sales of the brand saw a slight increase, last year it was 28,257 units and this year it is 28,311 units, which is relatively good, even though not a huge boost. Last August the company exported 18,629 units, this year the same export rate grew by a lot, which brought the number to 24,008 units, now that’s a 28.87% increase in numbers.
Mr. Rakesh Srivastava, the senior vice president of sales and marketing of HMIL (Hyundai Motors India Limited) commented on the growth, he said, the exports have publicized a respectable growth rate, thanks to a strong demand from other markets apart from Europe, even though the domestic market prolongs to observe difficulty. He also said the automobile market all over the world is experiencing difficulties in maintaining their products due to a huge economic crisis that currently haunts the globe. The steep and everyday increase in fuel prices continues to irk the production of cars, in an already wounded market. He concluded by saying, the challenge is yet to come and this is just the inauguration of a momentous change in economic guiding principles.
Even though the economy is under tremendous pressure, the increase in sales is really a huge thing to achieve and definitely not that easy. So the overall score of Hyundai India is, Domestic count 28,257 units in August 2012, 28,311 units in August 2013, 0.19% increase, the export number was 18,629 last August, 24,008 vehicles this August, a 28.87 % increase. That brings the grand total of 45,886 units sold, contributing to the 11.58% enhancement. As the festive season is not far away, just like any other brand, Hyundai is also eager to generate revenue, only time will tell on how the car industries of India will fair in the celebratory flavor.