The global car market growth took a sharp dip in these last few years. The global economic slowdown has affected the entire automobile industry badly. The scene of the Indian automobile market is also facing the global economic slowdown and combating it for the last few years. Different big automobile giants of India, such as TATA and Maruti are trying their best to combat this crisis situation and find an alternative of this emerging problem. Over the years the Indian economy has become the breeding ground for many International automobile giants, such as Toyota, and Hyundai. In these last few years they have multiplied their numbers in different parts of India. Amongst the several automobile giants Hyundai has occupied a considerable share of the Indian market and giving a steep competition to the domestic car manufacturers.
The Hyundai has slowly penetrated into the Indian market and with their robust market policies they have become the prime option of every Indian. This Korean car manufacturing giant has swiped the Indian market and has registered a standard hike in the overall sale. Hyundai India has become the second largest selling car in India. They have managed to export twenty three thousand units in the year 2013.
According to the market gurus the economic slowdown has affected almost all the major car makers and has created a large vacuum in front of several companies. But Hyundai has managed to accumulate a standard profit because of the unique marketing policies which they adopted to conquer the sub-continents market. The after sales service and the durability of the product and the fuel saving features of the car has made it the cynosure of several Indian car lovers.
Though the Hyundai India’s management believes that the hike in the sale is standard by keeping in mind the current market scenario. The Indian unit of Hyundai has registered a mammoth sale in the year 2012 in comparison to the sale they have registered in the year 2013.
Hyundai India has a large plethora of cars to offer to the customers. Amongst many the in the small car segment the Santro registered the highest sale in the Indian market in the year 2013 and then Eon and I10 comes second and third as per the sale statistics. In the large car section the Accent , Verna, Sonata and Elantra ruled the roost. The SUV section has also shown a standard sale in this year.