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12th Michelin Challenge Bibendum to be held in China

Snapshot: Michelin has announced to organize its 12th Michelin Challenge Bibendum in China

Michelin has officially announced that it will hold the 12th edition of its Michelin Challenge Bibendum in China. Initiated by Michelin in 1998, the Michelin Challenge Bidendum is an event that brings together all transportation stakeholders, including users, manufacturers, suppliers, public and private operators, universities, energy suppliers, research institutes, political leaders, and NGOs to discuss the issues involved in the challenges of sustainable mobility.

“The Michelin Challenge Bibendum aims to develop a shared vision of tomorrow’s sustainable mobility,” said Mr. Patrick Oliva, Senior Vice President, Strategic Anticipation and Sustainable Development, Michelin Group and Chairman of the Michelin Challenge Bibendum. “We strongly believe that, in addition to creating new business opportunities, sustainable mobility will benefit both individuals and society as a whole.”

The five days event will be held in month of November in Chengdu city of China and interestingly, this is the third time the company is organising Michelin Challenge Bibendum in the country as the 2004 and 2007 edition were held in Shanghai.

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