The 150th edition of the Mahindra Great Escape concluded successfully in Lonavala on July 14 with over 60 vehicles from Mahindra including 2WD and 4WDs manoeuvring through the challenging route. Enthusiasts from across the country including cities like Mumbai, Nashik, Pune and neighbouring areas participated in the expedition.
The event was flagged off from Club Mahindra, Tungi at Lonavala and presented an opportunity to explore the area’s scenic terrain which is particularly lush in the monsoon season. The event saw participation from the entire stable of Mahindra vehicles which included Boleros, Scorpios, XUVs, KUVs and the extreme off-roader – Mahindra Thar CRDe 4x4 – each representing the company’s tough and rugged DNA. These iconic Mahindra SUVs successfully took on the arduous and slushy terrain of Lonavala in the lap of nature.
At this year’s Great escape, the participants got a chance to demonstrate their off-road driving skills through different stages of the natural terrain. Some of the tracks were especially designed for both 2WD and 4WD vehicles, the latter being more challenging. The participants drove through slippery and steep inclines and descents, to the flowing streams and slush. The participants had a chance to experience the true capability of their vehicles and at the same time enjoy the thrill of off-roading. The Mahindra Great Escape was first conducted in 1996 as a non-competitive, off-road event aimed at encouraging Mahindra customers to test the strength and performance of their vehicles on different terrains other than tarmac.
The Mahindra Adventure calendar enables participants to experience a series of marketing events throughout the year such as the popular off-roading event, the Great Escape, several Challenges (sporting events in keeping with the company’s promise of providing adrenaline pumping challenges), Multi-Day Special Escapes, such as the Monastery Escape (10 days), Royal Escape (6 days), Authentic Bhutan (8 days), Himalayan Spiti Escape (10 days), & the Summit - a drive to the Everest base camp (14 days).