One car manufacturing company which has shown remarkable sales growth for the month of June is ‘Ford India’. The sales figures for the month of June 2013 released by the company are ‘8771’ units sold during the month. This sales figure includes both sale in the country as well as the exports by the company.This means the car manufacturer has achieved a growth of 20.46 Percent in June. Taking into account the sluggish car market in the country and slow down in economy, it is indeed miraculous for any company to show this remarkable growth. The company attributes the growth in their sales figure to two factors. The Ford model of cars has been accepted and appreciated by the Indian public and the recent launch in the Indian market of their the well known model, ‘Ford EcoSport’.
A comparison of sales figures of June 2013 to that for the same period last year shows that the company has managed to sell ‘ 7,145’ cars in June this year in India, whereas it sold only ‘1024’ units last year in the same month. The ‘exports’ figure was ‘1,626’ units as compared to ‘1,024’ units sold in the same month last year. The growth in the sales figures in this sector is 59 % Percent.
A senior executive from ‘Ford India’ said that this is due to the strong product line and that due to the fact that the Indian customer has accepted the Ford brand whole heartedly. He said the discerning customers appreciate and accept the value and remarkable features which Ford cars offer for their buyers. The introduction of ‘Ford EcoSport’ in the Indian car market has been much appreciated by the car enthusiasts and is likely to improve the sales growth still more this year. The ‘Ford EcoSport’ comes with ten variants and has three engine options. What is more it is price is comparably very reasonable.