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2014 Ford Fiesta launched in India at Rs 7.69 lakh

Snapshot: The refreshed Fiesta sedan will be offered with a diesel engine only & in three trim levels: Ambiente, Trend & Titanium.

Ford India have rolled out the all-new 2014 Ford Fiesta sedan in the country today with prices starting at Rs 7.69 lakh for the Ambiente variant and going up to Rs 9.29 lakh for the top-end Titanium variant. The mid-level, Trend variant on the other hand, has been priced at Rs 8.56 lakh (All prices are ex-showroom, New Delhi.) 

All three variants of the 2014 Ford Fiesta will be powered by the 1.5-litre Duratorq diesel engine that is capable of producing 91PS of max power and 204Nm of peak torque. The engine comes mated to a 5-Speed manual transmission. The ARAI claimed fuel efficiency number stands at 25.01 kmpl, which is an improvement over the earlier model that returned 23.5 kmpl. The fuel efficiency number has been bettered due to the 3 per cent reduction in drag co-efficient of the car. 

Visual changes made to the facelifted Fiesta sedan includes, a new Aston Martin-inspired front grille, sleeker head lamps, new bumpers and a new alloy wheel design. On the inside, the new Fiesta has been draped in glass black plastic instead of matt silver finish and a lighter shade of beige for the seats and the upholstery. The top-end Titanium trim of the Fiesta also gets keyless entry and start, airbags for the driver and front passenger, automatic headlamps and wipers. Furthermore, the new Fiesta also benefits from an updated version of Ford’s SYNC multimedia system and sports AppLink - an extension of the SYNC interface, which gets pre-installed apps to improve ownership experience.

In the Indian market, the 2014 Ford Fiesta will go up against the likes of the new Honda City, Fiat Linea, Volkswagen Vento, Skoda Rapid and the Hyundai Verna in the C-Segment.

Following is the list of variants and the corresponding prices of the 2014 Ford Fiesta:

2014 Ford Fiesta Ambiente: Rs 7.69 lakh

2014 Ford Fiesta Trend: Rs 8.55 lakh

2014 Ford Fiesta Titanium: Rs 9.29 lakh 

(All prices are ex-showroom, New Delhi.)

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