2017 Ford EcoSport facelift is turning out to be a rage even before the official launch as the buyers booked the first 123 SUVs on Amazon India website too quickly on November 5, 2017. Ford India had announced that a limited 123 units of the new sub-compact SUV would be up for exclusive booking on Amazon for 24 hours, starting midnight of November 5. Such was the excitement and anticipation amidst the customers, that the bookings had to be suspended by 10 AM as all the allotted 123 units had been booked by then.
“Much like its predecessor, Ford is set to create history and reset the bar on quality and customer value yet again with the all-new Ford EcoSport,” said Rahul Gautam, Vice President - Marketing at Ford India. Majority of the 123 bookings were made for range-topping Titanium grade with the all-new 1.5L Dragon petrol engine and 6-speed automatic transmission. In addition, the new Lightning Blue color emerged as yet another customer favorite in these bookings. The bookings amount at Amazon India website was Rs. 10,000. The 2017 Ford EcoSport facelift would be launched on November 9, 2017 in the Indian market. The SUV would boast of a plethora of cosmetic updates at the outside as well inside, while debuting the new petrol engine.
“The overwhelming response on Amazon is a reflection of trust people have in the brand EcoSport. Our compact SUV will continue to offer unmatched value for money and we are confident that customers will be impressed with its host of class-leading features,” he added. As for features, the 2017 EcoSport facelift would get projector headlamps, new instrument cluster and 8-inch high-resolution floating SYNC 3 touchscreen infotainment system with Apple CarPlay and Android Auto. The top-end variants would get upto 6-airbags as standard safety features. The new petrol engine in question would churn out best-in-segment top power of 121bhp while returning a fuel efficiency of 17kmpl (ARAI Specified).