Volkswagen India has announced that the Volksfest 2018 would come to an end by October 2018 in the country. The annual festival bonanza will offer customers an exciting range of benefits across all its 121 dealerships in 104 cities in India. This year, the German automaker is celebrating 90 years of Mickey Mouse’s magic through the ‘Happy Days Are Here Again’ campaign. For those asking, Mickey Mouse made his first appearance in ‘Steamboat Willie’, which released on 18th November 1928 - exactly 90 years ago.
Commenting on the beginning of Volksfest 2018 and this exciting partnership, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “With the diverse cultures prevailing in India, every day is a celebration, taking it a notch higher each time. This year has been an extra special as we associate with Disney India to celebrate Mickey Mouse, a timeless character who represents fun and adventure. With the Volksfest’s ‘Happy Days Are Here Again’ campaign, Volkswagen would like to give its existing and prospective customers another reason to rejoice and be part of this family.” Volksfest 2018 enables existing and prospective customers to avail attractive finance, insurance, exchange bonus along with assured gifts on test drives, bookings and after-sales services.
“For 90 years, Mickey Mouse has brought laughter, optimism and hope to fans around the world. This year, globally we are celebrating the magic of our beloved icon. We are thrilled that the collaboration with Volkswagen will give kids and families an opportunity to experience the spirit of their favourite Disney character in a fun manner,” says Devika Prabhu, Executive Director – Content & Communications, Media Networks - Disney India. During the campaign, Volkswagen dealerships will host activities including – Mickey photo-op corner, coloring activity for kids, and assured co-branded give aways on test drives, bookings and after-sales services. As evident, Mickey Mouse has emerged into a global icon with his optimistic outlook and endearing personality.