Ford Figo has joined Tinder - the world’s most popular app for meeting new people - ahead of its official launch in the Indian market on March 15, 2019. The users, swiping right on Tinder to Figo, will get the chance to enjoy an all expense paid date night with the hatchback. The date in the New Figo promises to be as exciting as the hot hatch and will involve all-expense paid trip, drive experience with other lucky contestants and a chance to feature in the social video. The debut of New Figo on the world’s most popular app for meeting new people is a first-of-its-kind launch undertaken by Ford.
“The New Figo is made for those who don’t follow the crowd and are smart to make their own choices,” said Rahul Gautam, vice president, marketing Ford India. “Our association with Tinder not only communicates what Figo stands for but also reach the target audience in most effective, fun and engaging manner.” Ford Figo was first launched as a brand by the American automaker in 2010 and was voted the 2011 Indian Car of The Year (ICOTY) by a panel of leading automotive editors. With over 3.20 Lakh proud owners, the hatch has been one of the most awarded cars ever, and among the most selling Ford products out of the one million customers in India. Ford Figo will directly rival the Hyundai Grand i10 and Tata Tiago.
“The Ford Figo is helping redefine how people view hatchbacks, while Tinder has changed the way that people meet and date around the world. Tinder has rapidly become a part of Gen Z popular culture and lifestyle. The partnership made sense to help unlock new experiences and spark new connections,” said Taru Kapoor, General Manager Tinder India. Mechanically, the 2019 figo facelift will carry the same set of petrol and diesel engines as the Aspire sedan with both manual and automatic transmission options. The bookings for the new hatch have already commenced while it is being locally manufactured at the company's production facility in Sanand, Gujarat. 2019 Ford Figo facelift prices are expected to start from Rs 5 Lakhs (Ex. Showroom).