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36% New Car Buyers Considered Brand Value over Mileage

36% New Car Buyers Considered Brand Value over Mileage

Snapshot: Brand image and dream car have become the prime objective for new car buyers. Here are some interesting facts that we discovered from our new car buyers.

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Do you know why people buy Maruti Suzuki Cars (best in class mileage and maintenance) or Hyundai cars (out of the box features)? Earlier, we used to believe that people are buying these cars because of their extremely low maintenance cost and great mileage & after sales value. But things turned upside down after we received our customer’s feedback on this.

Autoportal talks to thousands of new car buyers every month & millions of buyers visit our site. We receive updates on a regular basis from our users regarding feedback with their existing car, plans to buy new cars, etc.

We did a study and surveyed across our buyers in May 2019 to understand the people’s car selection ethics over particular models and brands. 

Below is a summary of our findings based on the exact reasons that people consider.

Overall Auto Industry:

The top 3 reasons for buying a car were Brand Value, Dream Car & Budget. These 3 factors contribute to 70% of the responses. Surprisingly, mileage was mentioned as the least at just 5%. The other factors included were Maintenance and friends & family's suggestions.

Car Buying in India User Preference

Car Buying in India User preference for Maruti Suzuki and Hyundai

What Maruti Suzuki and Hyundai car Buyers Say:

The top three reasons for customers who selected a Maruti Suzuki car are “Brand Value”, “Dream Car”, “Friends & Family's Suggestions” which together contributed to 69% of the responses. Interestingly “Budget” dropped to 4th place.

Similar to what we saw for Overall industry, people approached Hyundai cars in a similar manner. Though, the upper three categories contributed to 78%.

Interesting! So, the gist is, Indian car buyers have started relating more to the emotional aspects of a car.

Written by:

Srikant Narayanam | Chief Business Officer - Autoportal

Must Read: Maruti Suzuki Baleno or Toyota Glanza: Which one to Pick?

Good Read: Hyundai Venue: All you need to know!

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